Now here’s something from Hyundai at Detroit. Having finished 2012 with five-straight years of premium segment sales growth with its Genesis and Equus vehicle lines, the Korean carmaker unveiled its design direction for future premium vehicles with the Hyundai HCD-14 Genesis Concept at NAIAS.
“We’ve departed from industry convention in many of our premium product, marketing, sales and service approaches, and it’s worked out pretty well, with Genesis and Equus now delivering a 9% retail market share in their premium segments, higher than the 5% Hyundai brand achieves in the overall industry,” said John Krafcik, president and CEO of Hyundai Motor America.
“This success paves the way for a new generation of rear-wheel drive premium products. Hyundai HCD-14 Genesis gives a hint of the design direction we’ll be taking, and an indication of the focus we’re placing on driving dynamics and technology,” Krafcik adds.
“We instilled HCD-14 Genesis with a premium-sport four-door coupe road presence. Its sleek and lightweight silhouette does not punish the wind, but uses fluidic precision with dramatic surfacing that conveys natural restraint,” explains Christopher Chapman, chief designer of Hyundai Design North America.
“Inside, a driver-centric cockpit prioritises dramatic sculpture over infotainment button overload. Laminated and milled-wood detailing delivers a fresh, topographical map-like visual interest throughout the cabin-length center console.”
Could we be looking at a precursor to Hyundai’s first proper “CLS-style” four-door coupe?