Now here’s something from Hyundai at Detroit. Having finished 2012 with five-straight years of premium segment sales growth with its Genesis and Equus vehicle lines, the Korean carmaker unveiled its design direction for future premium vehicles with the Hyundai HCD-14 Genesis Concept at NAIAS.
“We’ve departed from industry convention in many of our premium product, marketing, sales and service approaches, and it’s worked out pretty well, with Genesis and Equus now delivering a 9% retail market share in their premium segments, higher than the 5% Hyundai brand achieves in the overall industry,” said John Krafcik, president and CEO of Hyundai Motor America.
“This success paves the way for a new generation of rear-wheel drive premium products. Hyundai HCD-14 Genesis gives a hint of the design direction we’ll be taking, and an indication of the focus we’re placing on driving dynamics and technology,” Krafcik adds.
“We instilled HCD-14 Genesis with a premium-sport four-door coupe road presence. Its sleek and lightweight silhouette does not punish the wind, but uses fluidic precision with dramatic surfacing that conveys natural restraint,” explains Christopher Chapman, chief designer of Hyundai Design North America.
“Inside, a driver-centric cockpit prioritises dramatic sculpture over infotainment button overload. Laminated and milled-wood detailing delivers a fresh, topographical map-like visual interest throughout the cabin-length center console.”
Could we be looking at a precursor to Hyundai’s first proper “CLS-style” four-door coupe?
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Dear Hyundai,
The front is ugly. Honda and Kia did a better job.
Sincere,
People who admire Hyundai.
At first glance it looks like one of Peugeot or Citroen’s creations. Oh how wrong were I. Still, what ain’t broken don’t fix it.
Just when javanish caught up.. korean taking it up to a next level.
I didt know Indonesian came up with a car. Anyways as a step forward , yes the interior it’s quite amazing. But the exterior is only a hyundai fan or a anti-Japanese brand faction can love. Beware Hyundai, the Honda urban concept , Furia and the Lexus IS shows that the Japanese are serious of an image change.
As for Kia, well they are way better than hyundai in my opinion, so no need to worry…….for now.
why is an Aston Martin look-alike Logo located at the Front hood of a Hyundai’s Car??!! Korean cars are really super copycat just like the new Kia Quoris- BMW exterior + Audi’s interior….
I thought it was Aston Martin until i saw the title… man, why do they love to copy.
When the Sonata came out, it was good. when the Elantra came out, it was good. When the new Tucson came out, i really thought Hyundai was stepping in the right way .Than this came……
I really don’t know why hyundai went for this design direction. Yes that side profile still looks good, with all those swerly lines of the fluidic design now gone, but why did they put bug-like head/tail lights and that really ridiculous vertical cliff face grill. But judging by the reaction of the Americans(which I still have no idea why they love the hideous Sonata Hybrid design), they love it…..somehow.
I will refrain from saying copy, but there is a hint of Audi in the grill, BMW on the side and Aston Martin in the badge. It’s a controversial design, like the Lexus IS, but I am siding the dislike side on this, Kia is far better. On the positive note, the interior is outstandingly brilliant…… One of the best I’ve seen.
The sides, the smashed up fromt? Worse looking concept? I dont know, maybe everyone was right. Designs like this was great in the beginning, but with anything, especially with kia’s and hyundai’s new design language, it gets old and boring easily after a few years.
To me, ugly concept.
the teaser looked so good. and then this….*facepalm*
DRL/fog lamps are overstyled, straight line is better.
Yes this is Korean’s CLS/6 series.RV also better than useless Toyota.
I am 100% sure you are not Sam Loo.
Sry hyundai
Ur design still unacceptable from sonata look like alien, then elantra look like frog face + alien then this creature, kia look better
Kia makes cars that are clean and handsome….and maybe a bit BMW-ish
The only problem I find with the Elantra is the back is too high…visibly isn’t good too from the show car I sat.
The Sonata front looks like this guy:
http://emotibot.net/pix/5369.png
More like this guy
http://images1.wikia.nocookie.net/__cb20110804213210/fallout/images/4/45/Alien2.png
i think it is peter schreyer letting his korean charges push the envelope…
after all this is a design concept, you’ve got to extend the limits…then settle into something more manufacturable, can sell and yet have a character that defines what the hyundai dna stands for.
but my point is that hyundai and proton started from the same starting block at nearly the same time…and see how far ahead hyundai has gone. proton still struggles with build quality, very basic issues that should have been sorted out years ago..
no, i don’t mean to bash proton, but just merely to state an observation that can be clearly seen by the most car-agnostic public.
peace, and i wish you well.
the rear look promising… like that they manage to take all the fluidity out of the side…. the new lines makes it classier but whats with the front.. its like they designer went out for a coffee and some undergraduate student came in and did a quick job at it…
Nice bold concept. A hint of retro styling with modern lines. Not everybody can accept this but it still cool.
NO RV, period
Hyundai design really… *vomit* my fenz said that elantra look like bull dog face creature wif alien body runs on the road ~
I think it hit something before photo shoot
imo the front need more curve and the grill is just fugly
i like it. Refreshing.