Proton will be launching a new, more affordable car variant this Saturday at the Proton Edar outlet in Mutiara Damansara. The car manufacturer revealed this snippet at a media briefing today at the Kempinski Hotel Jakarta, prior to the launch of the Proton Preve in Indonesia, which is the fourth export market for the car after Australia, Thailand and Brunei.
While it wasn’t explicitly revealed which Proton model would be getting this new variant, Proton revealed that it will be a model with three-star ASEAN NCAP rating, which leads us to believe it is most likely the Proton Saga FLX+, which is an improved version of the Saga FLX.
Back in February, the Proton Saga FLX+ was graded in the first phase of ASEAN NCAP testing, obtaining a three-star rating. It’s fitted with the latest safety package, which includes twin airbags. Currently, the Saga model lineup is made up of the FLX and FLX SE variants.
According to Proton deputy CEO Datuk Lukman bin Ibrahim, the new Proton variant will enjoy a price reduction of more than 10%, achieved through value analysis and engineering, with no cut in safety, quality and comfort. He added that the new price is not a margin cutting exercise, which Proton doesn’t subscribe to. The new price will also be a permanent thing, not just a promotion.
We’ll get you the full details of the new car on Saturday, stay tuned!
UPDATE: Apparently the car will be known as the Proton Saga SV. Here are two scanned brochures that a reader dropped in the comments below. Stay tuned tomorrow morning for the full details on the Saga SV.
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AI-generated Summary ✨
Comments on the blog post about the Proton Saga FLX+ launch focus on pricing and safety features. Many appreciate the claimed 10% price reduction with no cut in safety, but there are skeptics questioning where the savings come from, suspecting compromises in quality and safety, such as absence of airbags and other features. Some commenters highlight that Proton cars are significantly cheaper overseas due to lower taxes, and criticize the government for maintaining high taxes in Malaysia. There's also a lot of discussion about Proton's safety ratings, with some skeptical about a 3-star NCAP rating, and others mentioning the inclusion of safety features like airbags. Overall, opinions are mixed, with some enthusiastic about affordability and safety improvements, and others doubting the true quality and value of the new model.