Alfa Romeo targets eight new models to hit ambitious global sales goal of 400,000 units by 2018

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Alfa Romeo’s business plan will includes eight vehicles to serve as a catalyst to increase its global annual sales to 400,000 by 2018. As of now, Alfa only sells two volume models, the Giulietta and MiTo subcompact in Europe and two variants of the low production 4C sports car globally, which all amounted to less than 70,000 units sold in 2014.

Sergio Marchionne, CEO of Alfa parent Fiat Chrysler Automobiles told Automotive News Europe that the company has already spent almost 2 billion euros of the 5 billion euros allocated by FCA on the Giorgio rear-wheel drive platform used by the Giulia, including its powertrains and production start-up costs.

Reports suggest that Alfa Romeo will add a Giulia Coupe and Spider variants between 2017 and 2018, and these models will offer high-performance engines, including a Ferrari-derived V6.

Marchionne also added that Alfa’s Giorgio architecture could be used for other rear-wheel drive models within the Fiat Chrysler range, but did not specify which ones. “We are taking a very hard look at the sequencing of the products that we are launching to make sure that we get the biggest bang for the buck from the utilisation of the architecture in terms of volumes,” he said.

Other than the upcoming Alfa SUV, it is believed that the brand’s future product line-up will incorporate a large flagship sedan that will go head-to-head with the Audi A6 and BMW 5 Series. Supplier sources indicate that the sedan is due to enter production in late 2017, with a larger SUV and two compact models to replace the Giuletta slated for production in 2018.

Alfa Romeo Giulia Quadrifoglio

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Anil Prabha

Anil Prabha has always been a petrol head. He also has a strange knack for remembering car models and their respective registration plates. Naturally aspirated engines are always better than turbocharged or supercharged ones, in his opinion. Ultimately, he believes that there is nothing better in life than just going for a drive.

 

Comments

  • sadly Alfa Romeo is imported by one of the worst company here in Malaysia.

    Like or Dislike: Thumb up 2 Thumb down 0
  • Syed Hussein Al-Bukhari on Aug 06, 2015 at 4:13 pm

    Alfa Romeo stems from the family of ‘racing thoughbreds’ … check it out to erase your doubts. Own and drive an Alfa Romeo for sheer ultimate driving pleasure. Alfa Romeo … light years ahead. When you see an Alfa Romeo in your rear mirror … Walla!… before you ‘blink’ the Alfa Romeo has crused pass you. It is futile to look beyond Alfa Romeos … yes, because it is above all others. Once an ALFA ROME owner; Always an ALFA ROMEO owner.

    Like or Dislike: Thumb up 5 Thumb down 1
  • GiuliaQV on Aug 06, 2015 at 10:16 pm

    er…. so who”s gonna take up the franchise in MY? hope they are pretty serious and don’t screw up like SDAC. Last time i checked, SDAC sales personnel are not knowledgeable enough, let alone being passionate in selling the brand. My personal experience was that they only entertain me as a customer when i said to them that i currently own 2 x ARs (this was back in 2008 when the AR159 were just introduced).

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  • No point on Aug 07, 2015 at 8:15 am

    No point having a cool car that gets poor distributor support

    Like or Dislike: Thumb up 1 Thumb down 0
 

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