Let’s face it – the Toyota Prius, safe, eco-friendly and comfortable it may be, has never been a very exciting vehicle. The world’s biggest carmaker is trying to change that perception with the new 2016 model, however, and has released a new Super Bowl commercial that will quicken the pulse a little.

Titled Heck on Wheels, the film is a refreshing play on the stereotypical chai-sipping Prius driver, seen here starring in his very own heavy metal music video on his way to work. He picks on a gas-guzzling pick-up truck driver, and does plenty of drifting (seems to be a theme in Prius ads, don’t you think?) – even the car’s Pre-Collision System gets a workout here.

What’s with all the newfound excitement? Well, the new 2016 Prius has been updated from the ground up with a radical new design, plus a lower centre of gravity, a stiffer body and a revamped chassis – with a double wishbone rear suspension replacing the old torsion beam setup – for improved ride and handling.

Powering the new Prius is a reengineered 97 hp/142 Nm 1.8 litre Atkinson-cycle VVT-i petrol four-pot – now the most efficient internal combustion engine in the world, with maximum thermal efficiency figure of 40% – mated to a pair of 71 hp/163 Nm electric motors that are now smaller and lighter than before. Toyota quotes a fuel consumption figure of up to 40.8 km per litre on the Japanese JC08 combined cycle.

GALLERY: 2016 Toyota Prius at 2015 Tokyo Motor Show