Let’s face it – the Toyota Prius, safe, eco-friendly and comfortable it may be, has never been a very exciting vehicle. The world’s biggest carmaker is trying to change that perception with the new 2016 model, however, and has released a new Super Bowl commercial that will quicken the pulse a little.
Titled Heck on Wheels, the film is a refreshing play on the stereotypical chai-sipping Prius driver, seen here starring in his very own heavy metal music video on his way to work. He picks on a gas-guzzling pick-up truck driver, and does plenty of drifting (seems to be a theme in Prius ads, don’t you think?) – even the car’s Pre-Collision System gets a workout here.
What’s with all the newfound excitement? Well, the new 2016 Prius has been updated from the ground up with a radical new design, plus a lower centre of gravity, a stiffer body and a revamped chassis – with a double wishbone rear suspension replacing the old torsion beam setup – for improved ride and handling.
Powering the new Prius is a reengineered 97 hp/142 Nm 1.8 litre Atkinson-cycle VVT-i petrol four-pot – now the most efficient internal combustion engine in the world, with maximum thermal efficiency figure of 40% – mated to a pair of 71 hp/163 Nm electric motors that are now smaller and lighter than before. Toyota quotes a fuel consumption figure of up to 40.8 km per litre on the Japanese JC08 combined cycle.
GALLERY: 2016 Toyota Prius at 2015 Tokyo Motor Show
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Don’t know why Toyota always like to drift their boring car, if really want to drift, please produce some real FR sport car.
Those who comment prius a boring car, probably never drive/sit in one before. Those who had bought a Toyota hybrid, won’t go back to petrol car anymore.
Those who can’t afford RM 250k for the 86, always pretend Toyota has no sport car. Why so expensive? Ask your beloved government lar.
The back is really fugly.
Oh look, Toyota is humiliating themselves.
Sam Loo must be proud.
Floppy ad, the song, lyrics & cast R just a bunch of waste! Tasteless..