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BMW 3-Series Range Transformation TVC

BMW E92 Coupe

This TV commercial shows the entire BMW 3-Series range beginning from the E91 Touring, the E90 Sedan, the E92 Coupe and finally the E93 Convertible. The E91 sheds a part of its “roof” to become the sedan and so on, cool concept. Video after the jump.

VIDEO: BMW 3-Series Range Transformation

12 Comments »

  1. cutester said,

    July 10, 2008 @ 2:50 pm

    wah… roof fly off… cool

  2. Mayonaise said,

    July 10, 2008 @ 2:51 pm

    Very nice ad…

  3. TheophilusChin said,

    July 10, 2008 @ 4:49 pm

    I can imagine the same advertisement concept for a locally-produced car, first to come off, rear bumper. Then, the exhaust, followed by side skirting, side mirrors, body stickers, mitsubishi badges… in the end, left the Wira.

    This commercial somehow reminds me of the old Citroen ZX ad in Malaysia, where Sofia Jane (drool…..) left home angry, started throwing husband’s belonging, but eventually refuse to throw away the car key to the ZX that she eventually drove away with a smile. This ad itself was spoofed by Dato’ Lat in one of his strip, where the angry ‘Sopia’ threw away… her fake hair, her teeth…” Funny.

    Sorry guy, talking crap here, stressful day at work.

  4. jiewphin said,

    July 10, 2008 @ 5:10 pm

    Imagine if this ads concept is applied to a Proton advert!

  5. proud2BMalaysian said,

    July 10, 2008 @ 6:15 pm

    This add can be applied to all “wira-faced” protons. First, wira sedan, chop the a** to become wira aeroback. Then, chop off rear door to become putra. Chop the a** again to become satria. And lastly, take the roof off and it’ll be arena. BMW only got 4, but we got 5. Hehehe…

  6. JULIANLEE2 said,

    July 10, 2008 @ 7:01 pm

    proton : kereta potong

  7. mokkf82 said,

    July 10, 2008 @ 7:17 pm

    Eh, if not wrong it’s either Gen2 or Persona they use the scisors to cut the poster out leaving only the new edition of car.

    But this advertisment should have the paint rip off as well, like ripping off it’s old clothes. Hehe

  8. proud2BMalaysian said,

    July 10, 2008 @ 9:28 pm

    paul, sorry out of topic. just wanna ask, do u have anything to share about the puchong accident? it’s related to our automotive industry, isn’t it?

  9. mystvearn said,

    July 10, 2008 @ 9:30 pm

    Cars without permanent roof will not work in Malaysia. Cost more too

  10. csv said,

    July 11, 2008 @ 12:50 am

    not bad for an ad.

    i got another similar idea for our locally produced cars.

    first we start off with a complete car, the owner drives off with a smile and such.

    then as the journey goes on, the cars starts to fall off part by part by part.

    and even when he stops at a service center, the service center owner also ignores him, so he continues driving off until eventually he reaches home with only a steering wheel left.

    nice. lol.

  11. bacardiboy said,

    July 12, 2008 @ 3:42 am

    LMAO csv!

    nice one! i needed that laugh.

  12. szw said,

    July 12, 2008 @ 11:04 am

    cool…

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