Usually when there is a new Proton car launch, this blog will feature the car’s TV commercial (for free, sheesh) as most of us are interested in how Proton is marketing the product. As requested by readers, here is Proton’s “Angkawasan” TV commercial for the new Proton Saga! This is despite me feeling a little wary about the resulting comments, as we all know how the majority of the rakyat feel about our Angkasawan project. So please, if you decide to share your thoughts in the comments, focus on the ad and not the Angkasawan.
UPDATE: Watch another video in this series of TV commercials promoting the new Proton Saga, this time featuring David Arumugam of The Alleycats.
AD: Drive the Proton model of your dreams. Submit your details and Proton PJ will get in touch with you.
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Proton X90
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Proton eMas 7 PHEV
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Proton X70
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Proton eMas 5
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Proton X50
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Proton eMas 7
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AI-generated Summary ✨
Comments mostly praise the advertisement's positive message about dreams, perseverance, and Malaysian pride, with some noting its unique approach compared to typical car ads and appreciating the use of local icons like Sheikh and Alleycats. Many feel the ad reflects Malaysian identity and aspirations, though some criticize the use of the astronaut and mix of languages. There is general support for Proton's efforts to rebrand and inspire, despite varying opinions on the ad's execution and relevance.