The Maserati Quattroporte limo has always traded on looks and “soul” compared to its more sterile German rivals. But even Maserati cannot ignore the fact that emissions and efficiency are highly regarded matters today, and will equip the next generation Quattroporte with a host of measures that will reduce fuel consumption by 25%.

They include start-stop technology, weight reduction of 15% and downsized V6 and V8 engines. The Quattroporte will also adopt ZF’s eight-speed automatic transmission currently available in the BMW 7-Series and Audi A8. Besides all that, Maserati will also introduce four-wheel drive to their flagship, allowing it to better compete with Audi’s Quattro equipped A8. No mention when it will debut though.

At the Automotive News Europe Congress, CEO Harald J. Wester said that Maserati’s global sales are on track to be 15% higher than last year, which recorded 4,489 units, 49% lower than in 2008. In Malaysia, Maserati is distributed by Naza Italia, which also handles Ferrari. Both exotic Italian brands share a same building in Petaling Jaya, which is home to one of only 55 units of the Maserati MC12 in the world.