Proton has garnered 1,100 bookings in ten days for its Inspira sedan, which is scheduled to be officially launched on November 10. Bookings can be made at Proton dealerships with a RM1,000 deposit.
Described as “jointly-developed by Proton with Mitsubishi Motor Corporation of Japan under a new strategic alliance that is based on the global ideology and benefits of product sharing,” the Inspira comes with 1.8L and 2.0L MIVEC engines. A CVT gearbox is paired to both engines, but those who like the good old manual ‘box will be happy to hear that a five-speed stick shift is available with the 1.8. It’s a rare commodity these days, a C-segment car with a manual box.
“The enormous level of interest shown since we first announced the introduction of the new model is certainly a big sign of approval from car buyers. Proton would like to thank all those who have placed a booking for the Inspira and believe me, they will not be disappointed with the new generation of Proton cars coming their way,” said Proton MD Dato’ Syed Zainal Abidin Syed Mohamed Tahir.
“The new strategic relationship with Mitsubishi is based on the fundamentals of knowledge exchange, and one that brings Proton to a new and higher level in which we can benefit from technologically in our pursuit of evolving into a global car manufacturer. It is a win-win partnership, one that is in the true spirit of product sharing to enhance the business of both companies going forward in our respective markets,” he added.
We have driven the Inspira already! Find out what Paul Tan thinks about Proton’s latest here. Click here to see images and a video from the October 14 soft launch.
AD: Drive the Proton model of your dreams. Submit your details and Proton PJ will get in touch with you.
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AI-generated Summary ✨
Comments mostly express a mix of curiosity, skepticism, and support regarding the Proton Inspira, highlighting its rebadged Mitsubishi Lancer roots and the associated business strategy. Many anticipate high booking numbers and see the car as an affordable alternative with Japanese engine reliability. There is skepticism about Proton’s true level of development, quality, and the actual benefits of joint development with Mitsubishi, with some criticizing the pricing, tax implications, and the perceived marketing hype. Supporters praise Proton's strategic move and the local industry, while critics argue that it reflects a lack of innovation and original design, viewing it as a business tactic to maximize profits and market share. Overall, sentiments show a wait-and-see attitude mixed with national pride and concern over value and quality.