South East Asia is Toyota territory. The world’s largest carmaker is almost like a “national carmaker” in Thailand and Indonesia, and is the top selling foreign brand in Malaysia, behind national carmakers Perodua and Proton. Toyota leads vehicle sales in our neighbouring markets by far, and actually captured a commanding 37% of an Indonesian total industry volume (TIV) of 762,000 cars sold in 2010.

Toyota Astra-Motor (TAM) revealed both this and their target for 2011, which is 36% of an estimated 800,000 TIV. TAM boss Johny Darmawan said that the lowered target is due to factors like the increase in vehicle tax, the vehicle ownership transfer fee, the issuance of progressive motorised vehicle tax and the rise of (non-subsidised) fuel prices.

Avanza sales in Malaysia may be declining, but it’s still the best performing model for TAM. 141,174 units found new homes in 2010, making it half a million Avanzas sold over seven years. It was also a 39% jump over 2009 sales although the MPV isn’t getting younger.

The feat is made more impressive when one considers that Daihatsu also sells the Avanza in Indonesia badged as the Xenia, which is cheaper than the Toyota badged car (Daihatsu is majority owned by Toyota and is the second best selling brand in Indonesia).

Trailing the Avanza in TAM’s range is the Kijang Innova at 53,549 units and Rush at 18,836 units. The biggest jumps were from the Yaris and Camry, which sales rose 95% and 78% respectively from 2009 figures. This represents a trend. Malaysia has long held the title as the “largest passenger car market in ASEAN”, but that could come under threat from Indonesia – 541,475 units were sold there in 2010, only just behind Malaysia’s 543,594.