South East Asia is Toyota territory. The world’s largest carmaker is almost like a “national carmaker” in Thailand and Indonesia, and is the top selling foreign brand in Malaysia, behind national carmakers Perodua and Proton. Toyota leads vehicle sales in our neighbouring markets by far, and actually captured a commanding 37% of an Indonesian total industry volume (TIV) of 762,000 cars sold in 2010.
Toyota Astra-Motor (TAM) revealed both this and their target for 2011, which is 36% of an estimated 800,000 TIV. TAM boss Johny Darmawan said that the lowered target is due to factors like the increase in vehicle tax, the vehicle ownership transfer fee, the issuance of progressive motorised vehicle tax and the rise of (non-subsidised) fuel prices.
Avanza sales in Malaysia may be declining, but it’s still the best performing model for TAM. 141,174 units found new homes in 2010, making it half a million Avanzas sold over seven years. It was also a 39% jump over 2009 sales although the MPV isn’t getting younger.
The feat is made more impressive when one considers that Daihatsu also sells the Avanza in Indonesia badged as the Xenia, which is cheaper than the Toyota badged car (Daihatsu is majority owned by Toyota and is the second best selling brand in Indonesia).
Trailing the Avanza in TAM’s range is the Kijang Innova at 53,549 units and Rush at 18,836 units. The biggest jumps were from the Yaris and Camry, which sales rose 95% and 78% respectively from 2009 figures. This represents a trend. Malaysia has long held the title as the “largest passenger car market in ASEAN”, but that could come under threat from Indonesia – 541,475 units were sold there in 2010, only just behind Malaysia’s 543,594.
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im getting all confused… last time kijang was unser… now its innova? so unser has evolved into innova? saw one old kijang at a workshop looking to replace a busted headlamp..
Toyota Kijang has been splitted into two models, Toyota Avanza and Toyota Kijang Innova (Innova in Boleh Land).
Toyota Avanza is the smaller Toyota Kijang whereas Toyota Innova is the premium model of Toyota Kijang (Refer Wikipedia website: http://en.wikipedia.org/wiki/Toyota_Kijang)
oh! Wow
Same here in the Philippines. The Vios and the Innova still reign.
Is it still called Tamaraw in the Philippines?
The Vios (Yaris sedan) is not sold well in Indonesia, but its hatchback counterpart is better there.
I just can’t believe that even with the high car prices, Malaysia’s still the biggest passenger car market in ASEAN. How?
we damn rich, 9 years loan remember?
though our kids and grandson gonna suffer for sure
easy, because the public transportation system sucks big time!
hhhmmmm,….let me think Kijang is Unser …….Kijang Innova is T. Innova. T. Avanza is T. Avanza……am I right guys or Paul???
peace
avanza is designed for potholes..the taxi driver told me when i was in pontianak.
thats y the absorber is bumpy….avanza is better than daihatsu xenia
With such a large figure of Avanzas, it proves the reliability and maintenance is unbeatable. Spare part will be abundantly available for many years to come:)
Even with only a population of 28 million people, the ratio of passenger cars per person is still big in Malaysia.
wow. Malaysia beats Indonesia & Thailand in terms of sales? WTH. Mas has 20m pop while Indon & Thai has 200m & 70m respectively. fuyoohhh. or is it Malaysians are hardcore dans of T! hahahahhahah
2010 Thailand statistic
Vehicle Production: 1,645,304 units
Vehicle Domestic Wholesale: 800,357 units
Vehicle CBU Export: 896,065 units
www.thaiauto.or.th/Records/eng/records_menu_eng.asp
2010 Thailand statistic
Vehicle Production: 1,645,304 units
Vehicle Domestic Wholesale: 800,357 units
Vehicle CBU Export: 896,065 units
i am doing some study about Indonesian car market..
Can someone give me some answers on:
What is for most people the main reason to buy a new car? (needed for work, or like to travel to country side? etc.)
What kind of people buy new car from cheap segment like 1L engine?
Thanks a lot for your reactions!