What’s in a name? Well, a lot, it seems, and if you thought the Lotus versus Lotus do has been the height of it this season, in comes another one to join the fray.
According to reports, Ford has filed a lawsuit in the US District Court in Detroit against Ferrari and its US sales arm over what it says is a violation of its trademarked F-150 name.
The Italian company seems to have stepped on Ford’s toes in naming its new Formula 1 car the F150, and the US automaker said the chosen name is too close to that of its pickup, hyphen or no hyphen. The blue oval has been using the F-150 moniker on its pickups since 1975, and trademarked it in 1995.
Ford is looking to block Ferrari from using the F150 name in the US, and this would include the importation, manufacturing or selling of any F150 products in the US.
The lawsuit also states that Ford wants Ferrari to surrender any profits earned in the US through the use of the F150 name. Elsewhere, in relation to the website Ferrari created for its racecar (www.ferrarif150.com), Ford is seeking US$100,000 in damages under the Anticybersquatting Consumer Protection Act, which prevents the creation of website domain names that can confuse users about products available.
Ford said in its suit that Ferrari is utilising the F150 moniker “in order to capitalise on and profit from the substantial goodwill that Ford has developed in the F-150 trademark, and in order to trade off of Ford’s famous and winning trademark.”
Earlier, Ferrari announced that its 2011 Formula 1 race car would be called the F150, named in reference to the 150th anniversary of the unification of Italy.
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wow… Ford must be in dire need of money.
> Ford said in its suit that Ferrari is utilising the F150 moniker “ in
> order to capitalise on and profit from the substantial goodwill
> that Ford has developed in the F-150 trademark, and in order
> to trade off of Ford’s famous and winning trademark.”
LOL.
alahai…not that the ferrari’s F150 is going to be used on the road anyway.
so who is THE REAL F150 please stand up
lol
hahaha
:D
We’re gonna have a problem here…
“sigh”…. tak habis habis dengan saman menyaman….
LOL. April first came 2 months early.
I suppose Ford might still be pissed off at Ferrari after 48 years….
ford has been always been unhappy with ferrari when henry ford was once brushed out by the italians and made their own ford gt40 to pwn them back lol
I guess I’m not the only one waiting for the next GT50 ^_^
how bout ferrari150. still cannot? or small case f150.. 150F? :)
really shameful for such a well established brand.
Only ford’s management will get confused between their F-150 truck and a Ferrari F150 formula1 car.
F-150 declaring war on Ferrari :)
http://www.youtube.com/watch?v=8RNbbDRdvBw
ford-ish fail
what a joke.
the ferrari f150 is a race car purely on track, while ford f150 is a truck on road.
typical american, they don’t know what’s F1 all about.. too much nascar circling around the track.
hope they don’t sue british for using “football”. hahahhaha LoL
Just a dog marking his territory… nothing more…
Do they sell Ford F150s in Europe? The Ferrari F150’s not even for sale. So what’s the confusion?
Petty issues. Ford just want to make fast money.
i think ford shud just sack their legal team for thinking of this.
c’mon yanks, i am sure every man and his dog can see that ferrari cannot have gained from ‘the substantial goodwill that Ford has developed in the F-150 trademark’.
if any, its the other way round. more people would buy that truck, thinking that they have ‘vroom vroom’ in the hood like a ferrari f1 machine !!
as for the legal team – yeah, replace them with good engineers so that you can make better and desirable cars..
Most domestic Americans (even those who’ve visited Canada and/or Mexico) don’t even know what Formula One is. So what’s the issue?
They only know how to race on the oval course… :P
Wonder if Ferrari name it as proton or perdana we will be proud right
bloody greedy americans
I don’t think Ferrari is benefiting by using Ford’s name especially when Ford isn’t the champion of Formula1. It is Ford’s who is taking the profit by this drama.
A truck versus F1 car, isn’t that a free commercial for Ford.
Finally , ferrari changed the name to f 150th. That should stop the argument .
http://www.examiner.com/automotive-news-in-national/ferrari-crash-pictures-458-italia-ran-over-by-ford-f150
:P
:P
:P
Ferrari sued Ford in the past for using a horse logo at the Ford Mustang.
This is simply the backlash (revenge) now… ;)
Let’s just see what the Law has to say about this rather than prematurely taking sides.
ford are desperate for money….
Let’s go register stylish model numbers like FX777, WXR250 etc etc to make quick bux later….who knows the next victim is potong?