Seems that sometimes, if you make your point clearly everything can be resolved, and quickly at that. Helps somewhat if you go to court too. The Ford-Ferrari issue over the F150 nameplate looks to have been settled.

Ford had filed a lawsuit against Ferrari about the latter’s F150’s moniker for its 2011 Formula 1 car, stating that it was simply too close for comfort to its F-150 pickup, which is one of the best-selling vehicles in the US.

Reports have it that, faced with the lawsuit, Ferrari has backed down and announced that the racecar will now be called the F150th Italia, a name it says has been the official designation of the car all along. As of now, it will use the full description for the vehicle.

The Prancing Horse boys don’t really know why Ford is getting so hot under the collar over the name given to its racecar.

“Ferrari believes its own contender in the upcoming F1 Championship cannot be confused with any other types of commercially available vehicle whatsoever, nor can it give the impression that there is a link to another brand of road-going vehicle. Therefore it is very difficult to understand Ford’s viewpoint on the matter,” the company said in a statement.

Ford’s response was to say it never thought anyone would confuse its muscular truck with a F1 racecar, but the motive behind the action was about protecting the brand from being diluted. Think F-150 in any form, hyphen or not, think a particular truck and nothing else, not even a flash drive, that’s what the blue oval wants to retain.