Proton Tuah to be showcased at Japan AEE show – organisers hoping that EMAS will be exhibited too

Proton Tuah to be showcased at Japan AEE show – organisers hoping that EMAS will be exhibited too

The next show stop for Proton’s EMAS hybrid is possibly Japan. According to a Bernama report, the organisers of the 2011 Japan Automotive Engineering Exposition (AEE) in Yokohama – which runs May 18-20 – are hoping Proton will exhibit the EMAS at the Malaysian Auto Industry Exhibition (MAIE), to be held within the AEE.

The report quoted Japan External Trade Organisation (Jetro)’s director of international trade fairs in the Trade Fair Department Yoichi Kimura as saying the event’s organisers were hoping Proton will respond positively, given the ever-increasing growing interest in hybrid vehicles against the backdrop of rising oil prices, which is now at US$105 a barrel.

The annual exhibition – which is organised by the Society of Automotive Engineers of Japan – attracts about 70,000 visitors, including top auto industry officials and motoring enthusiasts.

Proton Tuah to be showcased at Japan AEE show – organisers hoping that EMAS will be exhibited too

The MAIE, which began in 2007, has been instrumental in getting more Japanese companies to evaluate the capability and export quality of Malaysian automotive products, Kimura said.

He said an example is the Satria Neo hatchback, which first caught the eye of Japanese auto parts manufacturer CUSCO at the 2007 exhibition. Plans are afoot to import the car from the middle of this year, which is set to be developed and sold as rally cars for Japanese rallying enthusiasts.

Proton has indicated it will exhibit the Tuah concept car at this year’s MAIE, according to another official from Jetro’s Trade Fair Department.

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Anthony Lim

Anthony Lim believes that nothing is better than a good smoke and a car with character, with good handling aspects being top of the prize heap. Having spent more than a decade and a half with an English tabloid daily never being able to grasp the meaning of brevity or being succinct, he wags his tail furiously at the idea of waffling - in greater detail - about cars and all their intrinsic peculiarities here.

 

Comments

  • AI-generated Summary ✨

    Comments reflect mixed reactions to Proton's showcase at the Japan AEE show, with some expressing pride and support, hoping for improvements in quality and technology, especially fuel efficiency. Others criticize Proton's current status, engine tech, and design, warning it may look outdated by the time of release. There’s admiration from Japanese participants and some humor about cultural differences, with regional pride evident. Several comments emphasize the importance of Proton exceeding standards to penetrate Japan’s protective market and commend Proton’s potential, despite skepticism. Overall, sentiments range from cautious optimism to calls for quality enhancement, with many encouraging Proton to innovate and challenge existing perceptions.

  • sagatron on Mar 10, 2011 at 1:28 pm

    i think sushi’s people now craving for nasi lemak…….congrats…hehe..

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    • pomen_gtr on Mar 10, 2011 at 2:23 pm

      spicy but delicious…

      thats why they keep coming…..huhuhuhu…..

      well…some of us maybe have eaten sushi many times…so why not they buy our nasi lemak then…. =)

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      • actually they wanted to taste sambal belacan instead of wasabi already

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        • Emmert on Mar 11, 2011 at 7:14 am

          wow….

          sushi + wasabi… is old skool…
          sushi + belacan.. is the new trend…

          way to go, proton~!

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  • its going to get some critics!!!

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  • oh no!!

    its going to get some critics! please dont show this…

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    • akinablue on Mar 10, 2011 at 2:17 pm

      why not..this one is much better comapre to dugong? eh, they do know vios dugong??big T sell dugong over there or not.
      but for sure dont bring myvi or alza there, otherwise they will laugh at us gila2 pnya..

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      • alexpoh85 on Mar 10, 2011 at 5:14 pm

        why compare emas and tuah to the dated vios? 2nd gen Vios is almost at its end of lifecycle, while emas and tuah still yet to be launched.

        if wanna compare, compare la yaris HSD.

        We’ll see how proton 1st hybrid car fare in real world. Interesting year ahead…

        And hopefully, our new vios will get HSD too! Same for tuah, will there be a hybrid variant for tuah?

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  • injit injit semut naik bas on Mar 10, 2011 at 1:46 pm

    the heck??
    thought proton is producing low quality cars!?
    why in the world did japanese praised protons workmanship?
    am i dreaming?
    or are malaysians dreaming all this while?
    we’ve been cheated by proton!
    we thought proton is really bad but it is not!

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    • nazgul on Mar 10, 2011 at 5:58 pm

      its not a dream…just an inception…
      exhibition and export car high quality…
      but for rakyat here…sigh you know the quality…

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    • you pay what you get

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  • oh tuah… i like!

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  • mfahd_88 on Mar 10, 2011 at 2:02 pm

    errr….which emas??

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  • taboogen on Mar 10, 2011 at 2:03 pm

    hermmm the rising sun is addicted to nasi lemak… yeahh

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  • azrai on Mar 10, 2011 at 2:07 pm

    Even the Japanese are proud of Proton.

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  • squawk on Mar 10, 2011 at 2:13 pm

    The Tuah is a handsome design but it’s about 2 years too late. I’m afraid by the time it gets to production it will look dated. I hope they update the design before production starts.

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    • some car maker exposed their car 2-3 yrs before launching

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      • balloon on Mar 10, 2011 at 3:39 pm

        the problem with you is you dont read his statement correctly .. it will be outdated once its launched .. the design is beautiful for the current generation but i am sure the next generation cars from other manufacturer will be much better and PROTON will be trailing behind again !

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      • squawk on Mar 10, 2011 at 3:42 pm

        Yes. And this one already looks a bit dated. What’ll happen if they stick with this look in 2-3 years’ time?

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      • the pic above is clay model rite..not even prototype…so anything can happen when they built the car physically. 2-3yrs long time to add, reduce, re-modified, re-engineered etc…did u ever see concept goes way to final product, mostly no rite…..i m know what he want to say..lol

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        • Emmert on Mar 11, 2011 at 7:17 am

          Tuah is a clay model, i’ve seen it with me own eyes.
          but emas is a prototype. but, not according to the specification.

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    • they are in testing

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  • kodok on Mar 10, 2011 at 2:31 pm

    well, its a good sign for proton…

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  • alpha999 on Mar 10, 2011 at 2:32 pm

    proton cars are good looking on the outside………once u sit inside……can be quite disappointing…….

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    • GUNMAN on Mar 10, 2011 at 2:48 pm

      yeah, like Kia Sephia from the mid 90’s. dodgy interior..at that time they were already older than P1.but fast forward 20 years later….wow! I’m hoping the same will happen with P1. go get em boys!

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  • High5 on Mar 10, 2011 at 2:32 pm

    Its really proud to hear the announce was… but its really assuming Proton will take the offer? or challenge it was… :)

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  • Nellie on Mar 10, 2011 at 2:36 pm

    Good. Upgrade the quality and penetrate the Japanese market. after all, if you can sell in Japan, you can sell in Asia.

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    • breaL on Mar 10, 2011 at 3:04 pm

      u crazy?selling proton in Japan?european failed to that,so is american….they are leader in hybrid,ev,turbo,everything in the auto industry…..not a chance

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      • They have failed to sell it in Europe, Middle East and all that other 3rd world countries. In the land ruled by JDM Cars and K-Cars? Not a chance!

        Haha.

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        • Nellie on Mar 10, 2011 at 4:20 pm

          Hahah.
          Come on, guys. If this is how you Malaysians think, wait until 3020 (not 2020) still we are left behind. Change the mentality. If they are no. 1, don’t you wanna be no. 1 too? Third world mentality. That is why I said upgrade the quality, exceed the Japanese Quality Standard. Eg: They want dual airbags minimum, we give them 8 air bags. They want environmental-friendly cars, we give them the environment-best-friendly cars. Whose selling the biggest LCD TV in the world now? It is not japanese company anymore.

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          • makeitmine on Mar 10, 2011 at 8:55 pm

            Proton must always exceed the minimum standard. Why? It is difficult to sell to these people. Your car must have the most features compared to other car..

            Proton throw in the air/curtain bags, throttle controller, heated side mirrors, collision prevention system, tire monitoring system, 5km range 2 way car alarm, HUD GPS, 24 hr GPS tracking service, Car blackbox, full soundproofing etc. After warranty period, you still can make money from 24 hr GPS tracking service, blackbox recording analysis, etc.

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          • Kiddo on Mar 11, 2011 at 12:41 pm

            Sorry to say but the world’s largest tv is made by Sharp, still a Japanese company. The previous record holder was Panasonic, still Japanese.

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          • Nellie on Mar 11, 2011 at 5:22 pm

            Read wikipedia on Samsung Electronics, please. I’m not talking about the size, it’s about the quantity sold.

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          • Nellie on Mar 11, 2011 at 7:18 pm

            Read w’pedia on samsung elect. It is not about the size, it is about the no. of quantity being sold.

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          • Nobody is advocating that Malaysia shouldn’t be No.1. I’m above all wanted to see my country excels No.1 in all. Unfortunately, the truth is saying otherwise.

            To say you want to be No.1 in the world but in reality, you are NOT even No.1 in your own country. Forcing the ‘rakyat’ with absurd car pricing (many thanks to NAP and AP and other crazy policies). This is NOT win-win situation, this is daylight robbery!

            If they manage to become independent, even if they manage to get LAST place or poor results, by all means, I will still support them. But waiting for that day to come (the day when protong can stand by itself?) is like waiting ’till kingdom comes (sehingga kiamat).

            Ponder upon this.

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      • memek on Mar 10, 2011 at 3:26 pm

        if europeans failed to sale their cars in jp, then explain the numbers of mercedes and bmws there..

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        • akinablue on Mar 10, 2011 at 4:26 pm

          yes, even a colleague of mine studied there drove 3 series BMW..

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      • Toyota ‘failed’ in europe (only 5.3% market share) and Daihatsu will withdraw from the european market next year.

        How come, as ‘they are leader in hybrid,ev,turbo,everything in the auto industry’? ;)

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        • akinablue on Mar 10, 2011 at 4:27 pm

          yup, i worked and stayed in Milan for one and half years and i see very very seldom people drive japs car overthere

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        • They are the leader in learning from the Euro tech and redevelop as their creations, malfunctioning then receive complaints then recall but say as social responsibility. Adapting form others is good, but make sure “Quality First Time, Everytime”.

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      • Emmert on Mar 11, 2011 at 7:25 am

        lol…
        yeah, if based on the technology, yeah, jappy is the car makers nation. but, if you really take a deep look at each of the company, why it can get this far is because, some of the company is OWNED BY EUROPE CAR MAKERS. then, we are talking bout some people want to stand out~! be different from the others. even Yakuza’s is prefer to use American Car, even though that car eat fuel like hell. it, a signature, a status, a pride, to be stand out… if i give u eat roti canai everyday you’ll get bored. so sometime we need to change the menu, change the attitude, change the wave. please… does anyone agreed with me~?~!

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  • orious on Mar 10, 2011 at 2:44 pm

    Lol… nice work proton… where is perodua then…? loled…

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  • Nizam80 on Mar 10, 2011 at 3:05 pm

    Good news for Proton. Expect the Proton brand to be well-recognised among Japanese consumers soon.

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  • ezracopters on Mar 10, 2011 at 3:06 pm

    nice..but i do hope proton gonna bring Tuah concept with its possible interior finishes..engine can wait later i guess..

    as for emas, no doubt about it, the world already reckon it soon to be existence..just sell it already laa before WV do it 1st!!

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  • The Japs might say something like this:-

    “Watashi wa Order Nasi Lemak sen, Anata bagi watashi wa Tin Milo desu ka?”

    (Saya order Nasi Lemak satu, awak bagi Tin Milo kenapa???)

    Hahahaha.

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    • akinablue on Mar 10, 2011 at 4:31 pm

      hahahaa..lawak lawak..but as usual..u look stupid..LOL miahahahahaha

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    • gen2lama on Mar 10, 2011 at 5:15 pm

      so, how’s yr nasi lemak waja & persona? dont want to order sushi ka?

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    • peYno on Mar 10, 2011 at 6:23 pm

      perodua fanboy jeles coz nobody wanna order myvi and alza…
      yet only ah soo and sissy boy love it in malaysia

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    • tokmoh on Mar 12, 2011 at 10:56 am

      “kocchira koso. Watashi wa order dai-inchiban maguro sashimi, kimi wa bagi canned tuna? jodan ja nei zou”

      (Same here. I order the best tuna sashimi, u give me canned tuna. Don’t joke with me)

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  • annonymous on Mar 10, 2011 at 3:20 pm

    first the sin of swearing,,now the breaking of oath

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  • Make the proton tuah to production we will buy !! haha but of course hope to improve the engine too.. fuel efficiency

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  • i love nasi lemak.

    i love sushi.

    both are good.

    it’s even better if they are served together!

    p/s: sejak bila guna foods as an analogy ni? haha!

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  • Tengokje.. on Mar 10, 2011 at 5:07 pm

    Interesting news to hear…please improve the quality in & out…move frwd

    Salam…

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  • Joker The Great on Mar 10, 2011 at 6:03 pm

    4-5 models being show to all Proton dealers during the meeting

    Proton Tuah is one of it, tentatively plan to launch it in 4th Quater 2011 or else 1st quater of 2012…

    hope this time, Paul will not delete my message anymore…..

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    • Paul Tan on Mar 10, 2011 at 10:18 pm

      no one will delete your message if it doesn’t contain anything bad. sometimes if you put links, it will masuk spam. if there was nothing wrong in it and it went missing could be server or connection problem, we apologize for that.

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  • xuwenchao on Mar 10, 2011 at 8:51 pm

    the proton’s seeds are growing now. the flower’s buds are coming to blossom and the fruits promising new taste to buyers. good luck proton. challenge your potential beyond the limits. introduced something new. be a trend setter not just a follower. improve everything and i will be prouder to be a malaysian . when proton grows, other industries will grow to. hahahaha…

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  • fuel efficiency, if proton could improve on this, then it will sell

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  • Anti_Ant on Mar 11, 2011 at 12:27 am

    Come on la, P1 don’t even know how to make a proper passenger car, yet still want to show their crap tech in Japan…

    Better save their money, invest more to improve their end products… also… save the money for the P1 owner to claim their defect crap P1… LOL!~

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    • RAVEN on Mar 11, 2011 at 12:37 pm

      what r u talking about????

      can’t u read??

      “the organisers of the 2011 Japan Automotive Engineering Exposition (AEE) in Yokohama – which runs May 18-20 – are hoping Proton will exhibit the EMAS at the Malaysian Auto Industry Exhibition (MAIE), to be held within the AEE”

      JAPANESE ARE HOPING THAT PROTON WILL EXHIBIT THEIR CAR!!

      a55h0le!!!!

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      • P1_Ass on Mar 11, 2011 at 5:43 pm

        Yeah, i can’t read… yet can you think?

        What so proud of that Exhibition? Those Japs just want to see the final crap from P1 after spending so much of money…

        JAPANESE ARE HOPING TO SEE P1 CRAP… LOL

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  • Emmert on Mar 11, 2011 at 7:39 am

    ATTENTION~! ATTENTION~!

    if you guyz think Japs didnt respect P1, then think this again when i tell you a story…
    last year, a representative from Japan send a guy to work at Malaysia ( Kuantan ) for a couple of years.
    This japanese guys wanted to drive himself. so, he asked my colleague to take him to the car showroom. When my friend drove him to H, T, and M he said he dont want Japan cars. so, my friend bring him to the Pendragon Auto, for BMW, and Naza for Merc, and he rejected it too.. then my friend started to get annoying. suddenly, when he was driving back to the office, the jap saw something that he like. guess what? he looking at a Satria Neo!! he tell me he wanted that car. he as me to go to the showroom. and he pay cash for the car. wow~! that jap is praising that car more than i heard malaysian do. now, i do really give my full respect to proton~! go baby go~!

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    • no offense, but just a japanese already make u so so… happy ???

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    • P1_Ass on Mar 11, 2011 at 5:40 pm

      From your comment can shows how silly you are… come on la, because of Heavy tax of Japs car so this Japanese guy has no choice to buy crap Neo… You think this Jap guy are stupid? Imagine any of Japs make sport hatch selling here without heavy tax, do you think this japanese guy will still buying crap Neo? He would not paying this heavy tax just to benefit our GOV…

      Silly… and your story makes you funny…

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      • Emmert on Mar 12, 2011 at 9:44 am

        i think both of you really stupid…

        no offence, what is wrong with im praising my country car makers…
        you guys just know bash bash bash…
        unappreciated citizens…

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  • Baja_Racer on Mar 11, 2011 at 11:00 am

    if its something we don’t like doesn’t mean everyone dislike it…just like when we tired eating roti canai everyday but tourist sure wanna eat them couse they don’t have any in their country…about the qc…even big carmaker having problem with qc….

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  • anti turbo on Mar 11, 2011 at 12:53 pm

    looks cool…if the quality is reliable then i could consider trusting in Proton once again since i have quite a few “night mare” with my current Saga.

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  • bobdbilder on Mar 12, 2011 at 3:10 pm

    This is a market inroad that few is ever heard of. The Japanese is very protective of its own industries. It is a brew of culture, pride and prejudice. If we take at this face value, it is definitely an acceptance of Proton’s capability. Some cultures value potential more than others.

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  • Proton needs to improve in its engine technology.its current cps sounds like a motorboat.
    the power window made funny sound after km on the road,the plastic bits lacks tactile and its reliability raised question when
    1. unsolved rear brakes noise which proton couldn’t come up with any solution.(exora)
    2.interior light that with a mind of its on.on n off.
    3.petrol fumes in cabin after each petrol fill up.
    4.heavy fuel consumption- 12.5 liter per 100 km.
    please dont send this brand to international motor show or u ll be the laughing stock!!!!!

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