Honda Thailand today officially launched its Brio compact – the world premiere of the eco-car, as it’s tagged, took place at the Royal Paragon Hall at Siam Paragon in Bangkok earlier this evening.

The launch of the production A-segment Brio follows very closely on the unveiling of the car in its “concept” form at last November’s Bangkok Motor Show. The car was also spied very recently on the road in Thailand.

With no English press kit to work on, the reliance is on Google Translate to work the material off the Honda Thailand website, so let’s see what there is on the production car. It’s available in the Thai market in two versions, the S and the V, with both versions featuring a five-speed manual transmission, and the V is also available with a CVT transmission, making for three variants in all.

Both S and V versions are powered by an i-VTEC four-cylinder 1.2 litre SOHC block, offering 90 hp at 6,000 rpm and 110 Nm at 4,800 rpm; the engine – which is Euro-4 compliant – can utilise E20 fuel, and offers a claimed fuel economy of 20 km per litre.

The production car measures in at 3,610 mm long, 1,680 mm wide and 1,485 mm in height, essentially the same as on the concept, and has a wheelbase measuring 2,345 mm. Honda says that the short body of the Brio, in addition to providing good mobility and driving characteristics, allows for excellent visibility and makes driving and parking on narrow streets an easy proposition.

Much of the car’s selling point is also based on its interior space – there’s lots of headroom within the two-tone cabin and plenty of storage space at the back, enough to accommodate large bags, clothing, a stroller or even a golf bag. Presumably, some of these will have to see the rear seats being folded down.

Safety kit-wise, the car features preventive and proactive gear such as ABS – available across the model range – and electronic brake force distribution (EBD). There are also dual front air bags as well as seatbelt tensioners, again available as standard issue on all the three Brio variants.

Other features include halogen headlamps, a rear spoiler with a LED-equipped brake lamp, electric power steering, adjustable steering wheel, a two-DIN audio head-unit with USB and aux connections, sport design front seats, an alarm as well as an immobiliser system. The Brio sits on 14-inch wheels, wearing 175/65 series tyres – the base S model comes with steel wheels, while the V versions feature alloys.

Five colours are available for the Thai Brio, these being the hero green shade called Fresh Lime, Taffeta White, Cerulean Blue, Alabaster Silver and a pearlescent Crystal Black.

The entry-level Brio Model S manual transmission is priced at 399,900 Baht (RM40,300), while the manual transmission version of the V goes for 469,500 Baht (RM47,300) and the Model V CVT transmission variant goes for 508,500 Baht (RM51,235). Honda Thailand is expecting to move about 40,000 units of the Brio in the first year of its introduction.