Click to enlarge
This is an image of the all new Chevrolet Malibu, which is said to have been mistakenly uploaded to GM’s media site. In the US, the Malibu is tasked with taking on midsize stalwarts Camry, Accord and Altima, but this new one, which will get its world debut in Shanghai, is meant to be a world car like the Chevy Cruze.
It will carry on the Malibu nameplate in the US, but in some countries such as Australia, this new model will wear the Holden badge and receive the baton from the Epica, an ungainly looking big saloon that’s way off the D-segment par. By the way, before Naza Quest took over the Chevy marque in Malaysia, GM did toy with the idea of introducing the Epica in Malaysia, but it’s no big loss that it didn’t materialise.
In contrast, the car that we see here looks sharp and contemporary, and should be an interesting alternative to the Japanese favourites, although the Malaysian D-segment is a very hostile battle ground, and a good product alone is not quite enough. Because if it was, we would be seeing more Ford Mondeos on the road. Cruze sales haven’t really taken off either, so we wonder if this would ever reach our shores.
What do you think?
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AI-generated Summary ✨
Comments on the leaked Chevrolet Malibu highlight concerns about Malaysia's market perception, aftersales service, and brand acceptance. Many feel that poor after-sales support, high spare parts prices, and reliability issues hinder Chevrolet's success locally. Some suggest that effective pricing and the introduction of attractive models like the RHD Camaro could boost popularity. There is skepticism about whether Malaysians will embrace the Malibu due to entrenched preferences for Japanese and Korean brands, as well as the struggle to change stereotypes about American cars. The importance of an improved service network and competitive pricing is emphasized as key to making Chevrolet appealing. Overall, the sentiments reflect cautious optimism but acknowledge significant challenges in penetrating the Malaysian market.