Yes, there is no typo in the title you see above. This Audi A8 L W12 Executive Concept is indeed a concept car as the name suggests but Audi has also confirmed its production at the same time, although only 50 units will be produced. This model is aimed at an “exclusive group of connoisseurs” and is being marketed under the “Audi exclusive concept” label.

Basically the car is a premium version of the A8 flagship with things like a bespoke interior. The seats are covered with Cognac-colored leather by the exclusive Italian manufacturer Poltrona Frau. The inlays are made from the wood olive ash along with a light gray-brown veneer that has fine grain. There is also a hint of silver in the pores that gives the wood’s appearance a refined look.

Power comes from a 6.3 litre W12 petrol engine with 493 hp and 625 Nm of torque. All 50 units will carry a plate marked with a designated serial number. Audi also confirmed that more models will be placed under the exclusive label.