Toyota recently announced that worldwide cumulative sales of its Innovative International Multi-purpose Vehicle (IMV) project series reached five million units at the end of March.
Development of the IMV series started with three models – Hilux, Innova and Fortuner – for introduction in 2004 to over 140 countries. Based on the concept of producing vehicles where they are sold, Toyota established a worldwide production and supply system to offer vehicles quickly, and at an affordable price.
Currently, IMV vehicles are manufactured in 11 locations across the globe, including four countries designated as global IMV supply bases: Thailand, Indonesia, Argentina and South Africa. From here, vehicles are shipped to Asia, Europe, Africa, Oceania, Central and South America, and the Middle East.
In addition, major components such as diesel engines produced in Thailand, petrol engines produced in Indonesia and transmissions produced in the Philippines and India are distributed to IMV-producing countries.
The IMV series has proved popular in the developing world, reaching the one million vehicle milestone in 2006, two million in 2008, three million in 2009, four million in 2010, and five million this year.
So it comes as no surprise that TMC will continue to put emerging markets as top priority, as stated in the Toyota Global Vision. TMC aims to increase its sales in such markets from the present ratio of 40% of worldwide sales to 50% by 2015.
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IMV dengan model JDM berbeza darjat…baru pakai vios kat malaysia tp dah rasa mcm pakai kereta paling ‘mewah’ sepanjang hidup…
It has been 7-8 years since introduction. Heard IMV2 is in the pipeline. Any idea these new vehicles will see daylight? IMV1 models are a bit old and boring despite the cosmetic facelift last year. Hopefully, IMV2 models will be much better.
UGLIEST IMV ON ROAD
They are not affordable here in Malaysia.
affordable my ass….
Specially made for third world country like malaysia. haha…
The IMV vehicles are getting really long in the tooth… and for vehicles eg the POS Innova, it needs to be junked into the crusher asap. You DON’T try to build a MPV with a truck chassis and RWD, and then put in tiny wheels to lower the ride height! :( It will still ride like a truck and will drive like one, and with the added ‘excitement’ of wallowing along at sharp turns no thanks to those tiny wheels.
The Hilux may still be a creditable pickup, and Toyota’s D4Ds are one of the best on the market… but the Fortuner is getting abit irrelevant these days… That antique 2.7L, iron block truck engine and an equally old 4AT makes the Fortuner looks/feels so dated when parked next to the modern Kia Sorento 2.4SX or the upcoming totally new Hyundai Santa Fe… and Toyota still uses rear drums for a 1.8ton SUV? How to stop confidently?
Granted ladder frame chassis is still the preferred choice for serious rough terrain, rock climbing duties, but… the Fortuner 2.7L is too weak to really tackle the rough terrain and chances are it may get stuck becos the engine doesn’t have enought power to pull the Fortuner out of trouble.
Car based, unibodies is the way to go la. They can be made to tackle serious terrain these days too. See how fantastic the Jeep Grand Cherokee or the LR Discovery can be? The most impt thing is that car based chassis rides and handles much better than ladder framed truck chassis….
And in SG, the Fortuner somehow cost slightly more than the Sorento 2.4SX… :( And the Fortuner can’t win in any performance, cabin design, packaging, fit and finish, and ride quality when pitted against the Sorento.. LOL
‘Currently, IMV vehicles are manufactured in 11 locations across the globe’.. What’s the difference between manufactured and assembled? Is there any difference or it’s the same thing?
*facepalm* Five millions of these junks on the road?
the Gomen likes it a lot!!
Dear Mr. Editor,
Where’s new RUSH?
TQ
With the introduction of several very powerful twin cabs to the Malaysian market by other brands like Chevy, Ford etc, it looks as if the Toyota Hilux is badly in need to catch up quickly otherwise it will be left behind and start to lose it market share.