According to a Reuters report, Volkswagen AG labour chief Bernd Osterloh was quoted by German daily Handelsblatt as saying that the carmaker’s labour representatives will not back any more of its acquisitions, especially of Proton.
“We already have 12 brands and we first have to stabilise the group,” he said. “Even though further sales and production sites in south-east Asia are important, there is no support from the labour side for a purchase of Proton.”
The VW Group recently added Ducati, truck maker MAN and Porsche to its stable of brands, which already includes Audi, Bentley, Bugatti, Lamborghini, Scania, Seat, Skoda and Volkswagen.
Several attempts have been made at a tie-up with Proton to somewhat inconclusive results thus far – the deal fell through twice, in 2006 and 2010, but they haven’t stopped trying – two VW group directors met to discuss with key people at DRB-Hicom earlier this year, and another German report revealed only last month that VW was still interested in taking up a stake in Proton.
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AI-generated Summary ✨
Comments express strong opinions about Proton's quality, management, and future prospects, with many criticizing it as a weak and outdated brand. Several comments suggest VW's interest is mainly in Proton's manufacturing plant and market potential rather than its technology, while some argue that Proton should be allowed to die or be privatized to improve efficiency. There is skepticism about government protection and concerns over cronyism and mismanagement hindering progress. Some see the potential for collaboration, like joint branding or technology sharing, but many believe Proton's reputation and quality issues make it an unattractive acquisition. Overall, sentiments are predominantly negative, with doubts about Proton’s ability to improve and skepticism about the benefits of any foreign stake.