Reports linking Volkswagen with Proton have emerged, with the national carmaker’s new owner playing host. According to Business Times, DRB-Hicom is understood to have hosted two Volkswagen AG group directors last Thursday. The duo met with key stakeholders of DRB-Hicom, including its top management.
“They also reviewed all Proton Holdings Bhd’s models,” the publication’s unnamed source revealed. BT says that the Volkswagen directors came down to evaluate the possibility of having a collaborative technical agreement on technology transfer with Proton.
“This is the first step and I think that there will be many more such meetings before a deal could be struck,” their source added.
As all of us know, this isn’t the first time Europe’s biggest carmaker Volkswagen is being linked with Proton; the previous marriage attempt broke down because of issues over majority stake. With a new owner in place (DRB-Hicom is VW’s local assembler), will this latest “on” in the “on-off” relationship stick, or will it fizzle out like it always does?
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AI-generated Summary ✨
Comments express skepticism and humor about VW's potential collaboration with Proton, with some seeing it as a strategic move possibly involving Lotus technology or market expansion, while others question the authenticity of technology transfer and criticize Proton's past performance and quality issues. Several comments highlight concerns over rebadging, the influence of political and corporate interests, and the future of Proton's brand. Overall, sentiments vary from hopeful curiosity to outright cynicism regarding the collaboration's benefits and motivations.