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This is the car that young Chinese brand Qoros will debut at the Geneva motor show in March. Called the Qoros GQ3, it’s the first in a line of all-new models designed and developed by an international team of specialists specifically for the Chinese and European markets, under the leadership of design ED Gert Volker Hildebrand.

The sedan’s styling “introduces a brand identity that will make every future model instantly recognisable as a Qoros.” With its short overhangs, pronounced swage lines and tapered roof, we think it’s a car of rather handsome proportions.

The GQ3 is 1.84 metres wide, making it, Qoros says, one of the widest cars in its class. Those arches can accommodate up to 19-inch wheels; the standard alloys here feature a triple-split eight-spoke design – another Qoros signature. Horizontal LED bars sit at the upper edge of the headlamps as well as tail lamps.

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Inside one would find an in-house developed eight-inch touchscreen infotainment system that recognises finger swipe gestures. The system incorporates navigation and traffic info, cloud and social networking connectivity amongst others, and will be offered as standard across the GQ3 range.

How did ‘GQ3’ come about? Qoros takes this opportunity to explain its naming convention – G for sedan, 3 for the C-segment. The middle Q will always be there – something like Peugeot’s middle zero – referring to the brand. Despite what they say about names, they do matter

“During the development of the Qoros GQ3, we directed all our efforts towards the needs and expectations of today’s young, aspirational customers,” said vice chairman Volker Steinwascher.

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“They are very sensitive about design and quality, are highly sophisticated users of technology, and insist on the very best safety standards. As an entirely new brand, we have the advantage of being able to focus our efforts, without compromise or distraction, on meeting the demands of these customers.”

No word on the GQ3’s drivetrain yet, but Qoros’ first product is scheduled to go on sale in China in the second half of 2013, with the first cars arriving in Europe later in the year.

Best-looking Chinese car ever? Discuss away.