Next March’s Geneva motor show is set to welcome a newcomer to the motoring world. Chinese brand Qoros will show a compact C-segment four-door sedan with European-inspired styling.

Established four years ago through a 50:50 partnership between Chery and global industrial holding company Israel Corporation, the automaker is focused on “state-of-the-art technology, with high levels of user-friendly in-car connectivity and vehicle safety standards which compare to the best in Europe.” Some history of this relationship can be found in our earlier report.

Aiming for young buyers in China and Europe, Qoros plans an initial production capacity of 150,000 units, rising to a maximum output of 450,000 cars at an all-new facility which is currently being constructed in Changshu, Jiangsu Province.

Qoros says all of their cars will be designed and engineered for maximum Euro NCAP ratings as well as other global safety, quality and environmental standards. The company’s executive team is headed by chairman and president Guo Qian, who is also COO of Chery Group.

“We are a new company without any legacy or previous history, which gives us a great advantage because we are starting from scratch with a clean sheet of paper. By recruiting experts in all the essential fields of our operation, we can create a globally competitive product and service network that is designed to fit the lifestyles of modern metropolitan customers,” said vice chairman Volker Steinwascher, a senior European automotive executive.

Where did they get that name? The Q stands for quality, and the whole name echoes the Greek word ‘khoros,’ reflecting the multi-national nature of the company and meaning a collective musical voice – you know the English equivalent.

The automaker’s first car is scheduled to go on sale in China towards the end of 2013 and in Europe by early 2014. New models are expected to be launched almost every half year.