Proton has released a media statement following the National Automotive Policy (NAP 2014) announcement today. You can read the statement in full below (after the jump) or read our summary of it here.
The gist of it is, as the only full-fledged car manufacturer in the region (the company’s own words, not ours), Proton is in full support of the Malaysian Government’s initiatives, adding that the move in is line with the company’s shared vision for the industry.
Proton has recently introduced two new, cheaper models in reaction to the Government’s aspirations to reduce car prices. According to Proton, the Saga SV and Persona SV, priced around RM34,000 and RM45,000 each, are already the most affordable B- and C-segment sedans in the Southeast Asian region.
Beyond that, the local carmaker will also be looking at expanding opportunities to grow abroad. This will be executed in stages, through direct CBU exports and CKD programmes at selected countries.
As for the Energy Efficient Vehicle (EEV) policy, Proton says it’s in the midst of investing in R&D activities involving the development of “advanced powertrains, a new engine family as well as hybrid and other alternative propulsion systems.”
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AI-generated Summary ✨
Comments express skepticism and disappointment towards Proton’s export efforts, quality, and pricing, with many accusing the company of stagnation, poor quality, and reliance on government protection. Several critics highlight Proton's failure to succeed abroad despite long-standing export plans and question the effectiveness of NAP 2014. There is frustration over lack of real innovation, R&D, and competitive improvements, alongside doubts about future growth under current strategies. Some comments sarcastically suggest Proton should rebrand other brands or focus on reducing prices and improving quality to regain trust. Overall, sentiments are largely negative, criticizing Proton’s leadership, product quality, and its ability to compete globally, with many viewing the state support as ineffective or even detrimental in the long run.