Proton has released a media statement following the National Automotive Policy (NAP 2014) announcement today. You can read the statement in full below (after the jump) or read our summary of it here.
The gist of it is, as the only full-fledged car manufacturer in the region (the company’s own words, not ours), Proton is in full support of the Malaysian Government’s initiatives, adding that the move in is line with the company’s shared vision for the industry.
Proton has recently introduced two new, cheaper models in reaction to the Government’s aspirations to reduce car prices. According to Proton, the Saga SV and Persona SV, priced around RM34,000 and RM45,000 each, are already the most affordable B- and C-segment sedans in the Southeast Asian region.
Beyond that, the local carmaker will also be looking at expanding opportunities to grow abroad. This will be executed in stages, through direct CBU exports and CKD programmes at selected countries.
As for the Energy Efficient Vehicle (EEV) policy, Proton says it’s in the midst of investing in R&D activities involving the development of “advanced powertrains, a new engine family as well as hybrid and other alternative propulsion systems.”
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Proton X50
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Proton eMas 7
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Proton Persona
from RM 47,800 
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AI-generated Summary ✨
Comments express skepticism about Proton’s export ambitions, quality, and affordability despite claims of competitiveness and new models. Many criticize Proton for failing to improve product quality, maintain market share, and develop technology independently. There’s disappointment over prolonged protection, lack of genuine R&D, and the company's reliance on outdated platforms. Several comments highlight concerns about government protectionism, high taxes, and inefficient management hindering Proton’s global competitiveness, fueling negative sentiments about the brand’s future prospects.