Some 1,000 people took part in the recent Michelin Fill Up With Air 2014 campaign in Penang to discover the importance of maintaining correct tyre pressures and road safety. The two-day event, held at Tesco Tanjung Pinang, offered motorists free tyre pressure checks and fill ups. There were also interactive activities, contests and games for the young ones.

“Millions of drivers put themselves at risk everyday by failing to properly check the tyre pressure of their vehicles. In fact, an alarming rate of three out of four cars run on under-inflated tyres, compromising road safety, decreasing tyre service life and increasing fuel consumption. For the environment, this means tonnes of additional and unnecessary carbon emissions annually,” said Beltran Yturriaga, MD of Michelin Malaysia.

“In the case of insufficient air pressure, a tyre’s tread life is reduced through increased tread wear on the outer edges of the tyre. It also generates excessive heat which reduces tyre durability and decreases fuel economy due to higher rolling resistance, requiring the affected vehicle to burn more fuel to maintain the same level of desired speed. This forces your vehicle to work harder,” Yturriaga added.

Michelin Malaysia organised its first FUWA campaign in 2011 and since then, has performed free tyre pressure checks for more than 4,100 motorists and educated more than 5,100 members of the public on the importance of safety on the road.

When was the last time you checked your tyre pressure, and how often do you do so? If you don’t remember, it must have been awhile, so go on and fill those rubber donuts up!