Primacy 3 ST Malaysia-1

The new Michelin Primacy 3 ST tyre was officially launched today by Michelin Malaysia in KL. In our market, the Primacy 3 ST replaces the Primacy LC that has been around since 2009. This is a tyre that was specially designed for the needs and priorities of Asia Pacific, and is unique to our region. In fact, Michelin conducted a six-month trial in Malaysia with a limo fleet company to gain data.

The new tyre carries the Primacy middle name, which means it’s a touring tyre, and not in the ultra high performance category, which is catered for by the Pilot Sport 3 and Pilot Super Sport. It sits above the brand’s entry level Michelin Energy XM2 model. Michelin counts the Goodyear Efficient Grip, Bridgestone Turanza range and ContiMaxContact MC5 as rivals to its new product.

The Primacy 3 ST features Michelin Total Performance, which consists of four technologies – EvenPeak, CushionGuard, Stabiligrip and FlexMax. We have already detailed these technologies and explained how they work in our recent review of the Primacy 3 ST – click here to read the full story.

Primacy 3 ST Malaysia-2

We gathered some additional info from today’s launch that wasn’t highligted at the regional launch in Thailand. The French tyre maker says that the Primacy 3 ST’s wet braking distance is 1.6 metres shorter than the Primacy LC (2.9 metres shorter when compared to the average score of competitors) and it’s 25% longer lasting than the outgoing model.

Basically, the Primacy 3 ST builds on the silence and comfort the Primacy LC was known for, but adds on better dry and wet weather performance, plus longevity.

In Malaysia, the Primacy 3 ST is available in 16- to 19-inch sizes. 15s are available in certain markets, but that size is taken care of by the Energy XM2 here. 85% of the sizes will come from Michelin’s Thai factory, with certain sizes brought in from China. Priced from RM480 (RRP) per piece, it is available at all Tyreplus and Michelin authorised dealers.

Click here to read our review of the Michelin Primacy 3 ST from Khao Yai, Thailand. A high-res gallery for an all-round view of the tyre is there, too.