Another day, another Jaguar XE teaser. This time it’s a physical art installation called a “word cloud” sculpture, which is basically like a tag cloud but in physical form, made out of aluminium.

The ‘word cloud’ consists of 95 words using seven languages – French, German, Spanish, Italian, English, Russian and Mandarin, all of which Jaguar say represent the new XE. The cloud is installed at the London Design Museum in conjunction with the London Design Festival. It is shaped like the XE.

No more teasers after this though – the XE is due to be unveiled today in the UK, so we should be able to share with you a first look at the British BMW 3 Series/Mercedes C-Class fighter by tonight or tomorrow morning.