Proton recently extended a helping hand to those affected by the severe East Coast floods through its Proton Flood Relief Mission to the East Coast initiative, together with Proton Edar. A total of 45 volunteers, all of them Proton employees, headed out to Pantai Timur on January 1 on a two-day operation after the waters began to subside.

The company helped undertake a large-scale cleanup of public spaces and houses of the poor and the elderly, as well as providing humanitarian assistance to the affected communities.

Aid reached Kelantan on the first day, with the cleanup of old folks’ homes, community halls and surau in Kampung Sakar Sungai in Pasir Mas, as well as houses of Proton staff in Pasir Hor. Essential items like food supplies, drinking water, toiletries, blankets and diapers were also delivered to 61 affected families. At the same time, 41 affected Proton employees received similar aid through the company’s Kota Bharu branch.


The following day, the volunteers moved to Kemaman, Terengganu, delivering more essential items to 142 families at PDRM Terengganu, 52 of which were stationed in Kemaman. Another 60 families received vital supplies through the Community Service Centre, while three more Proton employees in Kemaman and Dungun were assisted in the cleanup of their own houses and given essential items.

We hope our contribution will be able to support these impacted families and communities as they recover from the worst floods the country has seen,” said Proton CEO Datuk Abdul Harith Abdullah, who was also there to assist. “Proton would like to reassure them that we are on hand to help them as far as possible, in addition to earlier announced parts discount and free labour charges to the repairs to their Proton cars.

“This is certainly part of PROTON’s social obligation, but more than that, we are giving our staff the opportunity to experience humility on a different level, and achieve a sense of personal satisfaction by helping those in need. I hope more Malaysians will chip in to extend their help to the victims so that they can get their lives back to normal during the aftermath of the flood.”