According to a report by Bloomberg, Toyota and its subsidiary, Lexus, are set to ramp up production of its SUV models at respective plants in Japan and Canada. No surprise, really, as most buyers tend to opt for a SUV or a compact crossover as compared to traditional sedans these days.

In 2014, combined sales of SUVs and crossovers from Toyota and Lexus increased by 16%, setting a new record for the firm. Oddly enough, as Toyota and Lexus increase productivity at its respective plants, the firm maintains that it has no solid plans to establish new ones to cope with the step up in capacity.

“The freeze is still in place until the end of March of 2016. That hasn’t changed. All indications are that it will lift, but right now it has not lifted,” said Jim Lentz, CEO of Toyota North America. Key models responsible for the surge in demand are the Toyota RAV4 and Lexus RX – the former, a rival to the popular Honda CR-V.


As a result of the burgeoning demand for crossovers and SUVs, Toyota is looking to introduce new models into the mix – chief of which includes a model to sit below the RAV4. “We’re going to have to look at how the market under the RAV4 develops. That’s going to be the next growth spurt,” adds Lentz.

Last year, Toyota delivered a total of 267,698 RAV4s in North America, despite the potential to deliver 300,000 units instead. Furthermore, Lexus will have its hands full as it enters the first full year of NX production – a model which has already outsold its competitors from BMW and Mercedes-Benz.

At the 2014 Paris show in September, Toyota revealed the rather funky-looking C-HR Concept SUV (pictured above), which could be a crystal ball as to what they’re talking about. We previously sighted a jacked up Toyota Auris on test – that could be the running gear for the production version of this new small SUV undergoing testing.