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In this day and age, it is absolutely astounding that Intellectual Property theft is so blatantly disregarded by the Chinese authorities. When one comes across a case such as this, the first reaction is probably to have a good laugh followed by a sense of incredulity.

The Landwind X7 – seen here in full production form – is basically a clone of the Range Rover Evoque. It will go on sale in China next month, despite intense legal pressure from Jaguar Land Rover (JLR). Speculation is rife about its pricing, but it is expected to retail at about £14,000 (RM82,500) in the local market.

Ralf Speth, CEO of JLR, is seething and admits that his company is ‘powerless’ to stop Chinese companies from copying their designs. “China, from my point of view has enough creativity and engineering power to do something on their own and doesn’t have to fall back to the time when copying was of interest,” Speth told Autocar India.

Speth acknowledges that although JLR is practically helpless in this scenario, he believes the onus is on Chinese consumers to make an educated choice and select the real product and not the copied one.

“We hope they generate a self-regulation process so that they can get rid of this kind of copy-paste way of working”, Speth added, pointing out that there is currently no law against the practice.

Just to recap, the gloves came off between JLR and Landwind when the clone was unveiled at the 2014 Guangzhou Motor Show. Speth had mentioned that he was going to fight tooth and nail to prevent what was a blatant case of Intellectual Property theft.

“The simple principal is that it is not something that should happen; the Intellectual Property is owned by Jaguar Land Rover and if you break that IP then you are in breach of international regulations that apply around the world,” he elaborated.

Interestingly, JLR has invested heavily in China as a joint venture partner with Chery, and it will be intriguing to watch how this particular development effects the future of this collaboration.


Range Rover Evoque