Next generation Nissan March/Micra B-segment hatch to be bigger with better attention to detail

Nissan Sway Concept

Nissan’s Micra B-segment hatch is set to be given a boost in terms of quality in its next iteration. According to Chief Performance Officer at Nissan Europe, Trevor Mann, the current Micra suffered from “perceived quality” problems and it was not about where it was built.

It will sport a more serious look, doing away with the bubbly design, it’s also said to be bigger than the current Micra. The new Micra will likely have the same sharp design based on the Nissan Sway concept and now, attention to detail will be a key area of Nissan’s focus when the company starts building the new Micra.

Mann threw his weight behind the Micra’s place of production – India. “I don’t think you can blame India for the perception of quality,” he said. “You’ve got to blame the people who defined the product. The Micra’s not like that because it’s made in India.”

He added, “we have listened to feedback and I think you will see a big difference,” addressing the issue of perception. Mann did not deny that production of the Micra could be moved back to Nissan’s plant in Sunderland, UK – the same plant that produces another compact, the Nissan Note, Qashqai, Juke and Infiniti’s upcoming premium compact, the Q30.

Production plans however would require further consideration on the viability of such a move according to Mann, “as for Sunderland, it was always a plant that was designed to be flexible And it can make Micra. The debate is whether it can make it and make sense,” he said.

Meanwhile, as the Nissan Micra was moving up a size, Mann hinted that there was a possibility that another segment could spawn from it – a smaller city car. However he said this would be dependent on whether there was huge demand for this segment or not in Europe.

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Graham Chin

Having spent a number of years as a journalist for a local paper, a marketing executive for a popular German automotive brand and a copywriter, Graham, a true-blue Sarawakian, knew he had to take the leap back into the motoring scene - and so he did. To him, nothing’s better than cruising for hours along a scenic route, in a car that’s designed and built for that purpose.

 

Comments

  • P2 macai on Jul 27, 2015 at 3:22 pm

    Bring this to Malaysia and sell it under 50k confirm selling like hot cake! Or else P2 please rebadge this!

    Like or Dislike: Thumb up 7 Thumb down 1
    • JB_KIA on Jul 27, 2015 at 6:13 pm

      u think ur RM very BIG or wat? 50k? go buy a used almari laa…

      Like or Dislike: Thumb up 1 Thumb down 6
  • SamShowedMeTheHilux on Jul 27, 2015 at 3:26 pm

    As long as its not a kimchi, it will have RV

    Like or Dislike: Thumb up 4 Thumb down 6
  • DPCraft on Jul 27, 2015 at 4:15 pm

    The headlight design like hyundai

    Like or Dislike: Thumb up 0 Thumb down 3
  • Josh Ling on Jul 27, 2015 at 10:50 pm

    Sorry Mr. Mann, if I were in Europe, I would have chosen whatever that comes out from your Sunderland plant, instead of Indian one. And no, it does matter where the car is being built.

    Like or Dislike: Thumb up 3 Thumb down 0
    • Mohan Nair on Jul 28, 2015 at 4:48 am

      Josh,
      India exports a lot of automobiles, well over a million last year. I have seen India made cars in Mexico and in Central and South America.

      Now Bajaj India made KTM’s are being sold in the United States and Europe. For that matter even in Singapore and Malaysia.

      So what automotive product that is produced in Malaysia is exported all over the world in about a million or so quantity ?

      Like or Dislike: Thumb up 2 Thumb down 1
  • Wow factor is there looking at illustration pic, then to production unit………

    Like or Dislike: Thumb up 0 Thumb down 0
  • Dhanushke Chamila Somatilake on Jul 28, 2015 at 1:29 pm

    Current gen Almera/sunny and march/micra both are suffered from perceived quality issues. Even nissan haven’t painted engine bay compartment they only apply primer. So this time we need quality nissan product. If nissan wants to sell cheap plz sell under DATSUN brand if not you all are killing your own brand image

    Like or Dislike: Thumb up 1 Thumb down 0
 

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