Alfa QV badge set to rival BMW M and Mercedes-AMG

150624_Alfa_Romeo_Giulia_1B

Alfa Romeo’s Quadrifoglio Verde badge, the familiar four-leafed clover graphic, is about to become the hallmark of exclusive performance for the marque. The plans for a more exclusive QV range in the future were hinted by Fiat Chrysler Automobiles Australia CEO Pat Dougherty to CarAdvice.

“The QV designation will soon be reserved for the Giulia and above, meaning it will come off the Giulietta and models at that end of the Alfa family,” he told the publication. He elaborated that the QV badge will remain unique to the Alfa line-up, saying the Fiat Chrysler experience of splitting SRT into a standalone brand, only to then reinstate it as a Dodge-specific programme as a prime example of what not to do with the QV badge.

“QV will be synonymous with the likes of BMW M and AMG, and would not operate as a standalone brand,” he stated. The publication goes on to speculate that the future of hot hatches within the Alfa Romeo line looks rather murky, but since the next Giulietta will be rear-wheel driven, expect it to take on the quicker BMW 1 series models soon.

alfa-romeo-mito-qv-2014-2

Interestingly, Alfa Romeo’s Quadrifoglio Verde badge was not just a symbol but also a good luck charm for racing driver Ugo Sivocci, who drove the Alfa Romeo RL back in 1923. Sivocci’s car was then painted with the green cloverleaf on a white background, and the motif soon became Alfa’s good luck token.

Unfortunately, Sivocci tragically lost his life in a testing accident with the Alfa Romeo P1 during a practice session for the Italian GP at Monza in September on the same year. His car carried the number 17, which was never assigned to Italian racing cars ever again.

Alfa Romeo Giulia Quadrifoglio

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Anil Prabha

Anil Prabha has always been a petrol head. He also has a strange knack for remembering car models and their respective registration plates. Naturally aspirated engines are always better than turbocharged or supercharged ones, in his opinion. Ultimately, he believes that there is nothing better in life than just going for a drive.

 

Comments

  • hasnan on Jul 29, 2015 at 5:41 pm

    Every manufacturer wants to
    benchmark with Merc & Beemer.
    Even IRIZ dare claim to be at par
    with BMW.
    Talk is cheap we have to
    see the final product b4 we
    can comment.

    Like or Dislike: Thumb up 8 Thumb down 7
    • Welll on Jul 29, 2015 at 6:58 pm

      True and ironically by saying theyre gunning for bimmer and merc positions they’re actually admitting they’re in an inferior position.

      Like or Dislike: Thumb up 5 Thumb down 2
      • How about those who claim they are “BMW of Asia”, “Volvo of Asia” and soon to be “Porsche of Asia”?

        Like or Dislike: Thumb up 2 Thumb down 0
  • shawal on Jul 29, 2015 at 5:56 pm

    a really2 tall order..

    Like or Dislike: Thumb up 1 Thumb down 0
  • parkinson on Jul 29, 2015 at 6:01 pm

    angry bird just got angrier!

    Like or Dislike: Thumb up 1 Thumb down 1
  • olio benzina on Jul 30, 2015 at 12:47 am

    The Quadrofoglio Verde designation has been cheapened by its use in the entry level Alfa models of the eighties. There was Gold Cloverleaf, Green Cloverleaf, TI and to make things confusing QV for 16 valves (quattrovalvole).

    The target market segment will remember this. (Alfa fans who are at the age where they can afford a car like this).

    Like or Dislike: Thumb up 3 Thumb down 0
 

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