skoda dog belt

A few weeks ago, Skoda introduced its Dog Safety Belt, while it can be easily dismissed as just another marketing ploy to turn that target market into real buyers, the company stands to make a killing if laws to keep dogs strapped-in becomes mandatory.

In certain European countries such as France, Germany and the UK, dogs are required to be strapped-in by their owners when in a moving car. The owner has the liberty to choose how to go about with this; a dog grille, a doggy crate or by way of a good ol’ seatbelt for that matter – however this doesn’t seem like enough of a regulation.

It is said that 75 million households in Europe alone are dog-owners, a staggering number which could point to the possibility of a new law being passed – this is backed up with research by UK motor services RAC, that showed some 27% of motorist had breached laws due to improper restraining of pets while 4% was almost involved in an accident as their pet was not restrained at all.

In the UK, if a dog (or animal) was found to be unrestrained and was roaming around freely during the time of an accident, insurance companies have the legal right not to pay out a claim on the grounds that the animal was a contributing factor to the accident, according to Matt Oliver, spokesperson for insurance company gocompare.com. “The law is clear, you must secure your animal while in a car,” he said.

According to Skoda, when asked about why the company chose to introduce such specialised accessories to their customers, the company explained that the dog safety belt prevents the canine from “moving around in the back” and prevents the possibility of the dog flying towards the front in the event of a collision, further adding that it combines practicality and high levels of safety.

What do you think, is Skoda on to something here?