Porsche celebrates iconic 911 by putting it up high

Inspiration 911 sculpture 1 Cropped

Just how do you celebrate your best-selling car? Why, by putting it on a pedestal. Porsche has quite literally done just that – the German sports car maker has erected three pillars to mount its iconic 911 range, one on each prong.

To mark the day the first 911 rolled off the production line in 1963, the company took to the stage recently to launch a 24 metre-high sculpture that sits in front of the Porsche museum in Zuffenhausen, Stuttgart. The monument was dreamt up by Gerry Judah, a British artist whose work can be seen at almost every Goodwood Festival.

In case you ever get to see it, remember its name – “Inspiration 911.” The vehicles chosen for the structure come from three generations of 911’s – the 901, 930 and the present generation 991. To welcome the addition of the new monument, Porsche presented it to the public with an evening lightshow, a film showcase and some vehicle choreography.

Inspiration 911 sculpture 2 Cropped

Porsche CEO Matthias Müller said “the sculpture is more than a work of art. It is also a symbol for our company’s close ties with Stuttgart,” referring to Porsche’s accumulated investment of €1.1 billion (RM5.2 billion) for facilities in and around Stuttgart over the years. An additional €1.1 billion has been designated for the safeguarding of locations in Zuffenhausen.

On a separate but similar note, PR personnel at Porsche were very clever to angle the pictures carefully so as not to reveal too much because if one looks closely, the 991 Porsche sitting up there is actually the facelift, which is set to receive an official unveiling at the 2015 Frankfurt Motor Show. We think that’s a darn good way to cement an icon, don’t you?

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Graham Chin

Having spent a number of years as a journalist for a local paper, a marketing executive for a popular German automotive brand and a copywriter, Graham, a true-blue Sarawakian, knew he had to take the leap back into the motoring scene - and so he did. To him, nothing’s better than cruising for hours along a scenic route, in a car that’s designed and built for that purpose.

 

Comments

  • Yes… as a matter of fact, some of Porsche Club Malaysia (PCM) members will be heading to Stuttgart next week to visit the Porsche Museum as well as 66th International Motor Show (in Frankfurt).. and will get the chance to test drive and being taught by some of the Porsche instructors while testing the latest car models there. They will have the opportunity to see this exhibition…

    Like or Dislike: Thumb up 1 Thumb down 0
    • Jezebel on Sep 07, 2015 at 4:06 pm

      Too bad PCM members didn’t visit Ruf Automobile’s garage-cum-factory
      They just missed something magnificient

      Like or Dislike: Thumb up 0 Thumb down 0
  • Same L0rrrr on Sep 07, 2015 at 2:29 pm

    Soon you will see Proton has these pillar to further “glorify” their models.

    Whole statue RM1mil, but on the book RM5mil and bill back to Malaysia government. Typical Proton way.

    Like or Dislike: Thumb up 2 Thumb down 6
 

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