VIDEO: German Audi Approved :plus ad touts 5-year warranty – asks us to relax, leaves us confused

Audi Germany has released a new advertisement for its Audi Approved :plus range of used cars, putting emphasis on the full five-year warranty offered on each one. Called “Relaxed,” the 45-second spot both impresses and confuses with its peculiar use of stunt driving.

The ad sees a bunch of hip young models (the people, not the cars) doing things hip young people do when chilling out, like reading, drinking tea, browsing their phones and standing around looking moody – all while hanging off a bunch of moving Audis. That guy standing on top of an A5 on two wheels looks particularly brave.

According to director Bruce St Clair, the film is supposed to represent the “relaxed feeling that it is when you drive an Audi.” The company is certainly promising a worry-free experience with Audi Approved :plus – aside from the aforementioned five-year warranty, there’s also an 110-point inspection, financing, leasing, insurance and trade-in services, as well as the ability to exchange within 10 working days of making a purchase.

We’re just not sure quite how this ad ties in to all that. Maybe we’re just a little jaded…

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Jonathan Lee

After trying to pursue a career in product design, Jonathan Lee decided to make the sideways jump into the world of car journalism instead. He therefore appreciates the aesthetic appeal of a car, but for him, the driving experience is still second to none.

 

Comments

  • erwin on Oct 12, 2015 at 3:14 pm

    this is something that arabs would like to do…

    Like or Dislike: Thumb up 6 Thumb down 0
    • Jordan on Oct 12, 2015 at 5:25 pm

      Yup. Best example, Bad Girls by M.I.A But still a great idea

      Like or Dislike: Thumb up 2 Thumb down 0
    • hahaha on Nov 06, 2015 at 11:17 am

      As I read your comment, I thought that was a little unnecessary to say but then I remembered the videos I’ve seen on youtube, then laughed my head off! Thanks erwin for a wonderful comment.

      Like or Dislike: Thumb up 0 Thumb down 0
  • ben yap on Oct 12, 2015 at 6:21 pm

    the drivers are really skillful.

    tengku djan can do that?

    Like or Dislike: Thumb up 1 Thumb down 1
  • The Archbishop of Banterbury on Oct 12, 2015 at 6:55 pm

    relaxed feeling when you drive an Audi? I can approve that.
    If you’re driving Audi & you understeer, you won’t feel the understeer at all.

    Like or Dislike: Thumb up 0 Thumb down 1
 

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