Mazda CX-3 1

Back in October, it was reported that Berjaya Auto said it would not be raising the prices of Mazda cars despite the ringgit’s slide against foreign currencies.

This remains very much the case going into 2016, according to Berjaya Auto CEO Datuk Seri Ben Yeoh, who reiterated that there would be no price increase for Mazda vehicles anytime in the near future.

“I’ve mentioned it time and again that as far as we are concerned, we will try to retain the price despite the weakening of the ringgit. We have been purchasing our cars in yen for the last couple of years now, and we are very fortunate that the ringgit’s performance against the yen has been relatively stable,” he told reporters at an event earlier today.

“If you look at the majority of vehicles that we sell, they are basically CKD cars, with only a few models being CBU. For CKD models, Mazda is trying to look at opportunities to reduce cost, for example by increasing our local content, and as we produce more and more cars we all become more efficient, and this efficiency will be reflected in a cost-down structure, which will mitigate the impact of the poor foreign exchange,” he said.

Datuk Ben Yeoh-1

“As far as the CBU cars are concerned, we will try to offset this with some reduction in our own operation costs so that we do not pass on an increase to the consumer,” Yeoh added. “Having said this, this will be as far as we can hold the price. if the ringgit weakens further to the extent it is no longer able for us to sell the cars at the current prices, then we will have no choice but to increase prices.”

Nonetheless, Yeoh is optimistic that this will not be the case. “I believe the ringgit is going to strengthen. We have a very stable market environment and we don’t see any reason why the ringgit should further depreciate.”

As for sales performance, he said that up to the end of October Bermaz had already sold 12,000 units of Mazda cars, and he was positive about the brand’s performance next year.

“We hope to have an increase in brand equity. Our market share is around two to 2.5% at the moment and we we should be able to move along, with new products that will be launched helping to achieve this. Very soon we’ll be launching the Mazda CX-3 (previewed earlier in the month, and to be launched on December 8, priced at RM131k), and next year we will be launching another new model that will enhance our local vehicle lineup,” he said.

GALLERY: Mazda CX-3 preview at the 2015 NSI-MAI ASEAN Auto Show