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The Hyundai Ioniq won’t be unveiled to the world until January, but our spy photographers have managed to capture the Toyota Prius-fighting hybrid/EV completely undisguised on what looks to be a video commercial shoot, revealing the car in full.

It’s clear that Hyundai isn’t looking to ape the look of the Prius quite so much with the Ioniq – the front fascia is much more conventional affair, with the brand’s large hexagonal grille leading out to the slim headlights (with C-shaped LED positioning lights) via a black surround. Air inlets sit on either side of the bumper, fitted with discrete LED daytime running lights.

The side profile is also distinctly different from its Japanese competitor – in fact, it’s more reminiscent of the new Chevrolet Volt, with a more rakish greenhouse and simpler body side surfacing. The window line features L-shaped chrome trim to add some contrast; something that was also apparent in the official teaser render.

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Moving to the back, the Ioniq gains the split rear windscreen made popular by fastback hybrids like the Prius (as well as the Volt and the Honda CR-Z and Insight), but gets horizontal tail lights rather than the Toyota’s vertical items; they also come with red lenses instead of the clear lenses typical of the class. The rear number plate recess is mounted low down in the bumper, inside a gloss black surround.

We’ve already seen the interior in full before, showing the hexagonal centre panel (incorporating the air vents and infotainment system), three-spoke flat-bottomed steering wheel and the unique instrument cluster with battery charge readouts

Hyundai claims that the Ioniq will be the first car in the world to offer an electric, plug-in hybrid and hybrid powertrain in a single body type. It also says that the Ioniq “combines class-leading fuel efficiency with a fun, responsive drive and attractive design, a unique mix not yet achieved by a hybrid vehicle.”

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Equipped with a fully-electric (EV) powertrain, the Ioniq is powered by a high capacity, ultra-efficient lithium-ion battery. The plug-in hybrid (PHEV) version combines a “fuel-efficient energy” with battery power that is obtained by charging the car via an external power socket. Finally, the hybrid (HEV) utilises the petrol engine and motion of the car to charge the on-board battery.

To cater towards the multi-powertrain options, the Ioniq rides on a new platform that is said to be “optimised to deliver responsive handling while remaining efficient in each of its three powertrain configurations.”