Proton It's in the drive campaign

Proton recently launched a new nationwide campaign dubbed “It’s in the drive,” which will run from January 23, 2016 until March 31, 2016. During the campaign period, roadshows will be held at key public locations and several shopping malls, where customers can take part in various activities. Additionally, a brand-new Proton Suprima S will also be up for grabs for the campaign’s “Test Drive & Win” contest.

“Proton has been a national carmaker for the last 30 years and we look forward to more years to come to remain relevant and contribute to the nation’s growth. Echoing our Chairman’s (Tun Mahathir) challenge to the public to “just come and test drive Proton cars”, this campaign is to create awareness of how Proton cars have evolved from the first Saga,” said Datuk Abdul Harith Abdullah, CEO, Proton Holdings Bhd.

Malaysians with a valid IC and driving licence are eligible to partake in the contest, which is divided into two eligibility categories. Customers who test drive any Proton models at any Proton showroom nationwide will be required to fill up and answer a few questions on a contest form. This puts them in the running to win a weekly prize which includes a 42” LCD TV, electronic gadgets such as mobile phones and iPad minis worth about RM150,000 in total.

However, to be eligible to win the grand prize of a Proton Suprima S Premium, only customers who have successfully booked their car during this campaign can stand a chance to win the car. Customers who have been eyeing a new Proton will also be glad to know that the campaign offers a 2.8% interest rate for all Proton cars, along with a special graduate scheme with monthly instalments from RM258 a month.

Existing Proton owners who are looking to replace their vehicles can take advantage of the Loyalty Reward trade-in programme, which offers a rebate of RM100 for each year of their current vehicle age that is being traded in, up to a limit of RM3,000. Furthermore, a discount of up to RM6,200 on selected 2015 Proton models is also available.

Proton owners are also encouraged to send their vehicles in for a free 30-point safety inspection at any Proton service centre during the national carmaker’s Chinese New Year safety campaign. Discounts of up to 20% are offered on selected parts during this period, with Proton merchandise being offered at up to 30% off.