A new video has been released by Volvo, which cleverly showcases the Volvo XC90 T8 “stealing” power from other vehicles. The stunt, called “Highway Robbery,” was done with the help of ad agency, Grey New York.

While the XC90 plug-in hybrid may be the main star here, it’s actually the particular way it charges up that the ad focuses on. Utilising a custom peristaltic pump and a mat laid out across the road, each time a car drives over it, electricity is generated to the charging station, which in turn, charges the XC90 connected to it.

“The tubes are full of water, and when the car drives over the top of the mat, it compresses the tubes and the forward moment of the car drives the water through the tubes into our roadside system that takes hydraulic power and turns that energy into electrical energy,” explained innovation architect Bob Partington, who invented the system.

That’s not all. A digital signboard was set up next to the roadway, during the stunt. Upon passing, the signboard cheekily thanks each car (addressing them by brand) for providing power.

“’Highway Robbery’ is yet another way we are able to showcase our thinking not just about our cars, but how they can affect the world around them,” said director of marketing at Volvo Car USA John Militello. “We’re posing big questions as we seek out new, fresh ways about how and where we can enable the future of driving,” he stated.

This, it seems, also elaborates (in some ways) Volvo’s goal of having a standardised charging infrastructure for electric vehicles (EV). “We see that a shift towards fully electric cars is already underway, as battery technology improves, costs fall and charging infrastructure is put in place,” Volvo senior VP of research and development Dr Peter Mertens said previously.

“But while we are ready from a tech perspective, the charging infrastructure is not quite there yet,” Mertens added. With that, the Swedish automaker has recently announced its support for the Charging Interface Initiative, that was founded to establish a Combined Charging System (CCS) as the primary standard for charging EVs, globally.

GALLERY: Volvo XC90 in Malaysia