The Perodua Bezza, the company’s first ever sedan that was officially launched yesterday night, is off to a flying start. So far, the Rawang-based carmaker has received 5,000 bookings for the new model, with 500 units on track to be delivered to early birds today. Order books opened on July 16.
As of yesterday noon, the booking figure was just over 4,000 units, and out of that total, 50% of the names were in for the top-spec 1.3 Advance variant, slightly above Perodua’s projection of 40%, although the company believes that it will moderate to the expected slice of the Bezza pie. The projection of 15% for the 1.0 Standard G (MT and AT) proved to be accurate.
It looks like unexpected and new-to-Perodua features such as Vehicle Stability Control, Eco Idle auto start-stop and keyless entry with push start button – all exclusive to the range-topping RM50,800 1.3 Advance – are winning over the early birds.
Meanwhile, Bank Rakyat is offering up to 100% financing for the Perodua vehicles, especially for Bezza customers, with a tenure of nine years. The bank is also offering a 0% instalment scheme to its credit card customers for the downpayment of Perodua vehicles.
We’ve covered the Bezza from shark fin antenna to unique low rolling resistance tyres, culminating in the live streaming of yesterday’s launch event. Check out our launch report, walk-around video, interview with the Bezza’s chief engineer and first impressions test drive report of the new entry. Also check out CarBase.my for spec and feature comparison between the five variants.
GALLERY: Perodua Bezza 1.3 Advance
