During today’s Perodua Bezza media preview, the national carmaker not only revealed the pricing of its first-ever sedan, but also details pertaining to the model’s projected sales breakdown.
According to the company, about 85% of total Bezza registrations will be made up of the 1.3 litre model. It also expects 40% of buyers to choose the top-of-the-line 1.3 Advance variant, which only comes with a four-speed automatic transmission.
However, the main attraction of the 1.3 Advance will undoubtedly be its safety suite – Vehicle Stability Control (VSC), traction control and hill start assist, which adds to the standard two airbags on all variants. The range topper also features a more advanced multimedia system with navigation, Smart Link and reverse camera.
The other 1.3 litre offering is the mid-tier Premium X (labeled in the slides as the SE), which comes in a choice of a five-speed manual or an auto. Unsurprisingly, Perodua expects 42% of buyers to go with the automatic transmission, and just 3% to opt to row their own gears.
Meanwhile, Perodua expects the remaining 15% of Bezza buyers to choose the 1.0 litre model, where only one variant – Standard G – is offered. Transmission-wise, it predicts that just 2% will go the manual route, while 13% will likely go with the automatic.
In a press conference, Perodua Sales managing director Dr. Zahari Husin said the reason for the low projection of the 1.0 litre model is because entry-level buyers also have the Axia to choose from, and those in the market for a sedan might want a larger capacity engine.
As you can tell, Perodua believes that buyers will be strongly enticed by the 1.3 Advance’s safety offerings, exemplified by the 40% coverage of total expected Bezza sales. On the other hand, it expects just 5% of buyers to go with the five-speed manual transmission. However, these figures might change depending on real-world sales figures in the future.
Diving deeper, Perodua also touched upon its target market, which includes first time buyers to additional and replacement car buyers, and low income to middle income groups. As you can tell from the slide, the Perodua sedan has a wide target market.
Finally, in terms of bookings, Perodua is targeting 15,000 bookings on average in the first three months of sales of the Bezza. In terms of registration, it expects to hit 10,000 units monthly average registration in the new model’s first three months, which will then reduce to 7,700 units after.
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Dear Perodua, can you come out the lowest base spec E 1.0 Manual with the price of 29~30k ???
For the real first time buyer and low income people.
Please lar nanti siapa mau beli Saga? :-(
Spent 50k to buy p2, there are 69k Almera, City, Vios awaiting potential buyer from p2.
Included Polo/Vento 68k…
Never trust Proton, never pay for my salary
Hello Proton CEO. You say your Perdana costing RM115k is Prestige. But Prestige car got no keyless entry and go no VSC.
This chep car from Perodua, probably half the price of Perdana, got VSC and got keyless.
banyak malu lah Proton. You sapu Rm1.5 billion last month, you sapu RM15 billion the past 15 years from the rakyat, and yet, your “Prestige” cars got no VSC and keyless entry.
They will remove brakes for that, u mau?
Confirmed 100% Bezza will not selling as per projected. BEZA qualified EEV with no tax & duty 1.0M=37k, 1.0A= 39k, 1.3M=42k, 1.3A=44k, 1.3A top vsc 50k. Compared Proton Saga 1.3M=31k 1.3A=34k. P2 even greedy than Toyota now.
P2 is also under UMW
Now P2 GREEDY than Toyota, EEV qualified no tax & duty BUT price more expensive than no EEV Proton Saga 1.3M=31k, 1.3A=34k.
This car will sell well because it has a good tag line.
Proton is so stupid, instead of promoting their cars with proper names, they use bodoh lines.
for example, Iriz Betul betul Onz. OMG OMG!!! What is “ONZ”??????
At least Perodua says “Beyond Compact”…got meaning. But what is ONZ???
Savvy – My first Lotus
Inspira – Smart guys get it
Preve – Drive it to believe it
Iriz – Betul2 Onz
Perdana – Like the looks
Persona – ?? I dun get it ?
Saga – ?? Forget about it ?
Copy paste? Try me.
ONZ you dun have to ask. Last time when it was suprima pandai pulak google to find bad pics.
Topkek
With this Japanese quality beauty launched, Proton sales will drop from 5000 a month to just 800 a month. One Bezza model alone has twice the monthly sales of the entire Proton fleet. Shame on you Proton = The lousiest car manufacturer in the world and everyone agrees.
Tidak apa gagal. Dacing sure always help bailout soft loan.
I dun trust jepunis quality after takata gate
I don’t trust Proton after it took our RM1.5B… and never pay for my salary
The best thing is… it’s R&D test cars never get caught spy shot.
Perodua using Toyota engines but we build our own engines. We believe our new engines are much better than the Toyota’s engines, not to forget to mention, save fuel as well. Please continue support our products. To all proton haters, Proton Edar will not close shop. We have huge financial support from our government.
In conclusion, Proton is a big burden for our government…
Perodua same as Toyota with newer timing chain engine; but Proton still use the old timing belt :(
Dont be too overly excited yet,folks.
Perodua got a BLOCKBUSTER GAME CHANGER now.
That spells DOOM FOR failed gamechanger IRiz,suprimas etc.
If P2 conquer 85 percent of national car sales,the mus will come out again and announce a second RM 2 Billion Bailout for P1.
Where got so much bailout money?
Increase je GST, and car taxes.JUst dont celebrate yet,P2 fanboys.
To: My dearest Perodua,
Please rent or buy new factory if can’t build it in faster time. You clearly underestimate the sales order as it’s gonna be so damn huge far far bigger than you can ever imagine! It’ll be at least 100,000 bookings by Christmas!
Your buyers will not only first timer but also entire kampongs across all states nationwide ready to trade-in whatever cars they have especially their Proton cars! They even willing to top up any car loan differences just to get rid of it and buy Bezza with so much relief and joyful happiness. At worst allow scrap trade in using kilogram weight too! As long as they manage to book it!
Anyway congratulations to your good sales ‘headache’ for finally bringing yet another love of the nation. Easily 100,000 units sales per year and might reach 1 million units faster than Myvi as well. Now rakyat can enjoy your sedan and save lots of petrol while no longer wasting time productivity at service centre warranty claims if using the other useless junk brand.
May God bless Perodua always and full of success each year onwards! Bravo Perodua Bravo!
#1JutaBezza
#KipidapPerodua
#DongidapPerodua
#YukenduitPerodua
Overpriced cars, nuff said
Ayoyosamy…..p2 bezza advance RM45 ribu on the road lg okay maaa..
Bezza is quite a product. But I think p2 may do some miscalculation in the price range which p1 can take the advantages on. As long as the new saga still focused on the cheap (33k-45k) segment, and persona (44-49k) midrange, then I don’t think Bezza can shake off the sedan segment. This is because people will still see the engine cc as a sedan is mainly a family car. Axia is a success because people use it as a commute car, student car, city car, but as the main family car.
Even Preve owners now trade-in to get this Bezza. Time to kick out the junk into thrash bin.
The way I see it P2 will capture the same buyers who want to trade up their current Kancils, Kenaris and MyVis for the Bezza, rather than new buyers, per se. These previous owners who were once singles,now have young families, hence need a car with bigger luggage space.
Being family cars, why is the VSC not standard across all variants? Are the lives of the lower income buyers not important?