Toyota Pixis Joy launched – a Cast by another name


The Toyota Pixis Joy kei car has been launched in Japan, with sales having started yesterday at the company’s Corolla, Netz, Toyopet and Toyota dealers nationwide. If the car looks familiar, that’s because the Pixis Joy is essentially a rebadged version of the Daihatsu Cast, following in the wake of the, uh, Daihatsu Wake (Toyota Pixis Mega), Mira e:S (Pixis Epoch) and Move Conte (Pixis Space).

Available in C (crossover, based on the Cast Activa), F (fashion, based on the Cast Style) and S (sport, based on the Cast Sport) variants, the Pixis Joy’s round head- and tail lights and sleeker profile set it apart from other boxy, space-maximising kei cars.

The Pixis Joy C is differentiated through rugged front and rear bumpers, a more angular hexagonal grille and 15-inch wheels wrapped in 165/60-section tyres; ride height has also been raised 30 mm to 180 mm, in order to improve driving performance on snowy and mountainous roads. Meanwhile, the F model gets chrome trim on the front and rear bumpers and side skirts, along with suede-like material on the full-fabric seats.

Clockwise from left: Toyota Pixis Joy C, Pixis Joy F and Pixis Joy S

On the other hand, the S model receives a bodykit with red pinstripes, red C-pillars and door mirrors, red instrument dials and a Momo steering wheel with paddle shifters for the CVT’s seven-speed manual mode. A sportier suspension setup is also included in the kit list, albeit only on the two-wheel drive variant.

Under the bonnet sits a 660 cc KF-series three-cylinder engine, with the naturally-aspirated version producing 52 PS at 6,800 rpm and 60 Nm at 5,200 rpm, and the turbocharged variant kicking out 64 PS at 6,400 rpm and 92 Nm at 3,200 rpm. The S model is only available with the latter, and all come exclusively with a CVT.

Prices start at 1,220,400 yen (RM48,200) for the base C X and F X variants, with the Smart Assist II system that adds features like autonomous emergency braking, lane departure warning, false start suppression and preceding vehicle start warning (alerts when the car in front moves forward, such as when the traffic lights turn green) bumping the price up to 1,285,200 yen (RM50,700).


The C G “SA II” and F G “SA II” variants, which pile on items like alloy wheels, bi-beam LED headlights, LED fog lights and a leather-wrapped steering wheel are priced at 1,414,800 yen (RM55,900), while the C G Turbo “SA II” and F G Turbo “SA II” models retail at 1,517,400 yen (RM59,900).

The S model comes in a single trim level, priced at 1,620,000 yen (RM69,400). Four-wheel drive costs an additional 124,000 yen (RM4,900) on the F and S models, and 130,000 yen (RM5,100) on the C models.

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Jonathan Lee

After trying to pursue a career in product design, Jonathan Lee decided to make the sideways jump into the world of car journalism instead. He therefore appreciates the aesthetic appeal of a car, but for him, the driving experience is still second to none.



  • klguy on Sep 01, 2016 at 1:13 pm

    very ugly mini cooper wannabe

    Like or Dislike: Thumb up 4 Thumb down 20
  • metrobus on Sep 01, 2016 at 1:25 pm

    wow fold flat seats!

    go Taman Tasik w girlfren enjoy

    Like or Dislike: Thumb up 0 Thumb down 0
  • Hideous PoS. Please banish it from the face of the earth

    Like or Dislike: Thumb up 1 Thumb down 2
  • Malaysian people on Sep 01, 2016 at 1:55 pm


    Like or Dislike: Thumb up 2 Thumb down 0
  • krs189 on Sep 01, 2016 at 2:21 pm

    RM 48k for a 660cc car? WTF?

    I tot in Japan without Proton should have cheaper cars, at that price Jepunis should get hellfire already.

    Like or Dislike: Thumb up 11 Thumb down 4
    • Yokohama24 on Sep 01, 2016 at 3:29 pm

      cannot compare ringgit to ringgit. Their cost of living is high. Their basic salary at least 5 digits in ringgit.

      Like or Dislike: Thumb up 1 Thumb down 0
    • inb4 jepunis overlords pipu says ini semua salah NajibBNGovP1….

      Like or Dislike: Thumb up 1 Thumb down 2
    • Lee Kum Kee on Sep 01, 2016 at 6:57 pm

      Owning a car is not a necessity in Japan. Purchasing power is also better there. Unlike here in MY where we have to rely on personal transport. Adding to the fact that our RM value is so little today, we are getting less for the same price.

      Like or Dislike: Thumb up 3 Thumb down 0
  • donno on Sep 01, 2016 at 3:33 pm

    Perodua could build a “halo” car similar to this. Have an axia body, with bezza 1.3 engine, 15″ wheels, additional bodykits, momo steering from the pixis joy, probably bucket seats and retuned suspension, Perodua could have a winner.

    Like or Dislike: Thumb up 5 Thumb down 0
  • Toyota Pixis Joy….Daihatsu Cast…..Perodua Syok….

    Like or Dislike: Thumb up 1 Thumb down 0
  • Boboy on Sep 01, 2016 at 6:07 pm

    Better buy new proton saga. Bigger space, bigger engine

    Like or Dislike: Thumb up 2 Thumb down 3

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