Nissan recently unveiled its facelifted Rogue, or better known as the X-Trail to us here, and it is the star in a new promotional campaign in support of one of the most anticipated films of the year – Rogue One: A Star Wars Story.
“Nissan’s new custom-designed campaign aims to provide Nissan and Star Wars fans exclusive access to the popular franchise in ways they’ve never seen before,” said Jeremy Tucker, vice president of marketing communications & media at Nissan North America.
“Through this exciting campaign, Nissan offers customers new Star Wars experiences as well as a unique look at what driving with the advanced technologies already available on Nissan’s industry-leading cars, trucks and SUVs brings,” he added.
The campaign includes a 30-second spot that takes place in a fictional Nissan test facility, where engineers put the Rogue through a series of routine safety tests and driving obstacles created in Star Wars-themed situations, so blasters, X-Wings, TIE fighters, and AT-AT walkers are seen around the SUV as it navigates the rugged obstacle course.
It even includes a short demonstration of the Rogue’s Forward Emergency Braking with Pedestrian Detection featuring the new robot you’ll see in the film – K-2SO. The safety feature is part of the Rogue’s Intelligent Safety Shield suite of technologies.
“Showcasing Nissan’s advanced driver assistance systems in a simulated Star Wars environment, raises awareness for the robust technology offering on the newly refreshed Nissan Rogue in a very different way,” added Tucker.
Aside from the video, Nissan North America also revealed a numbered, limited-edition collectible helmet that comes with purchase of the 2017 Rogue. The full-sized-replica is made in the same guise as the Death Trooper helmet seen in the film.
The automaker is one of five global brands Lucasfilm partnered up with to launch promotional campaigns for the first-ever standalone Star Wars story, with the others being Duracell, General Mills, Gillette, and Verizon.
GALLERY: 2017 Nissan Rogue
-
- The 2017 Rogue offers updated exterior styling – which includes a new front fascia with integrated fog lamps, bumper, Nissan signature “V-Motion” grille and revised headlights with LED signature Daytime Running Lights – designed to enhance Rogue’s robust, dynamic presence.
-
- The 2017 Rogue offers updated exterior styling – which includes a new front fascia with integrated fog lamps, bumper, Nissan signature “V-Motion” grille and revised headlights with LED signature Daytime Running Lights – designed to enhance Rogue’s robust, dynamic presence.
-
- The 2017 Rogue offers updated exterior styling – which includes a new front fascia with integrated fog lamps, bumper, Nissan signature “V-Motion” grille and revised headlights with LED signature Daytime Running Lights – designed to enhance Rogue’s robust, dynamic presence.
-
- The 2017 Rogue offers updated exterior styling – which includes a new front fascia with integrated fog lamps, bumper, Nissan signature “V-Motion” grille and revised headlights with LED signature Daytime Running Lights – designed to enhance Rogue’s robust, dynamic presence.
-
- The 2017 Rogue offers updated exterior styling – which includes a new front fascia with integrated fog lamps, bumper, Nissan signature “V-Motion” grille and revised headlights with LED signature Daytime Running Lights – designed to enhance Rogue’s robust, dynamic presence.
-
- The 2017 Rogue offers updated exterior styling – which includes a new front fascia with integrated fog lamps, bumper, Nissan signature “V-Motion” grille and revised headlights with LED signature Daytime Running Lights – designed to enhance Rogue’s robust, dynamic presence.
-
- The 2017 Rogue offers updated exterior styling – which includes a new front fascia with integrated fog lamps, bumper, Nissan signature “V-Motion” grille and revised headlights with LED signature Daytime Running Lights – designed to enhance Rogue’s robust, dynamic presence.
-
- The 2017 Rogue offers updated exterior styling – which includes a new front fascia with integrated fog lamps, bumper, Nissan signature “V-Motion” grille and revised headlights with LED signature Daytime Running Lights – designed to enhance Rogue’s robust, dynamic presence.
-
- The 2017 Rogue offers updated exterior styling – which includes a new front fascia with integrated fog lamps, bumper, Nissan signature “V-Motion” grille and revised headlights with LED signature Daytime Running Lights – designed to enhance Rogue’s robust, dynamic presence.
-
- The 2017 Rogue offers updated exterior styling – which includes a new front fascia with integrated fog lamps, bumper, Nissan signature “V-Motion” grille and revised headlights with LED signature Daytime Running Lights – designed to enhance Rogue’s robust, dynamic presence.
-
- The 2017 Rogue offers updated exterior styling – which includes a new front fascia with integrated fog lamps, bumper, Nissan signature “V-Motion” grille and revised headlights with LED signature Daytime Running Lights – designed to enhance Rogue’s robust, dynamic presence.
-
- The Nissan Rogue, following three straight years of sales growth since the introduction of the completely redesigned second generation for the 2014 model year, takes another major step forward for 2017 with a new look, enhanced utility and an expanded suite of Nissan Safety Shield technologies.
-
- The Nissan Rogue, following three straight years of sales growth since the introduction of the completely redesigned second generation for the 2014 model year, takes another major step forward for 2017 with a new look, enhanced utility and an expanded suite of Nissan Safety Shield technologies.
-
- The Nissan Rogue, following three straight years of sales growth since the introduction of the completely redesigned second generation for the 2014 model year, takes another major step forward for 2017 with a new look, enhanced utility and an expanded suite of Nissan Safety Shield technologies.
-
- The Nissan Rogue, following three straight years of sales growth since the introduction of the completely redesigned second generation for the 2014 model year, takes another major step forward for 2017 with a new look, enhanced utility and an expanded suite of Nissan Safety Shield technologies.
-
- The Nissan Rogue, following three straight years of sales growth since the introduction of the completely redesigned second generation for the 2014 model year, takes another major step forward for 2017 with a new look, enhanced utility and an expanded suite of Nissan Safety Shield technologies.
-
- The Nissan Rogue, following three straight years of sales growth since the introduction of the completely redesigned second generation for the 2014 model year, takes another major step forward for 2017 with a new look, enhanced utility and an expanded suite of Nissan Safety Shield technologies.
-
- The Nissan Rogue, following three straight years of sales growth since the introduction of the completely redesigned second generation for the 2014 model year, takes another major step forward for 2017 with a new look, enhanced utility and an expanded suite of Nissan Safety Shield technologies.
-
- The Nissan Rogue, following three straight years of sales growth since the introduction of the completely redesigned second generation for the 2014 model year, takes another major step forward for 2017 with a new look, enhanced utility and an expanded suite of Nissan Safety Shield technologies.
-
- The Nissan Rogue, following three straight years of sales growth since the introduction of the completely redesigned second generation for the 2014 model year, takes another major step forward for 2017 with a new look, enhanced utility and an expanded suite of Nissan Safety Shield technologies.
-
- The Nissan Rogue, following three straight years of sales growth since the introduction of the completely redesigned second generation for the 2014 model year, takes another major step forward for 2017 with a new look, enhanced utility and an expanded suite of Nissan Safety Shield technologies.
-
- The Nissan Rogue, following three straight years of sales growth since the introduction of the completely redesigned second generation for the 2014 model year, takes another major step forward for 2017 with a new look, enhanced utility and an expanded suite of Nissan Safety Shield technologies.
-
- The Nissan Rogue, following three straight years of sales growth since the introduction of the completely redesigned second generation for the 2014 model year, takes another major step forward for 2017 with a new look, enhanced utility and an expanded suite of Nissan Safety Shield technologies.
-
- The Nissan Rogue, following three straight years of sales growth since the introduction of the completely redesigned second generation for the 2014 model year, takes another major step forward for 2017 with a new look, enhanced utility and an expanded suite of Nissan Safety Shield technologies.
-
- The Nissan Rogue, following three straight years of sales growth since the introduction of the completely redesigned second generation for the 2014 model year, takes another major step forward for 2017 with a new look, enhanced utility and an expanded suite of Nissan Safety Shield technologies.
-
- The Nissan Rogue, following three straight years of sales growth since the introduction of the completely redesigned second generation for the 2014 model year, takes another major step forward for 2017 with a new look, enhanced utility and an expanded suite of Nissan Safety Shield technologies.
-
- The Nissan Rogue, following three straight years of sales growth since the introduction of the completely redesigned second generation for the 2014 model year, takes another major step forward for 2017 with a new look, enhanced utility and an expanded suite of Nissan Safety Shield technologies.
-
- The Nissan Rogue, following three straight years of sales growth since the introduction of the completely redesigned second generation for the 2014 model year, takes another major step forward for 2017 with a new look, enhanced utility and an expanded suite of Nissan Safety Shield technologies.
-
- The Nissan Rogue, following three straight years of sales growth since the introduction of the completely redesigned second generation for the 2014 model year, takes another major step forward for 2017 with a new look, enhanced utility and an expanded suite of Nissan Safety Shield technologies.
-
- The Nissan Rogue, following three straight years of sales growth since the introduction of the completely redesigned second generation for the 2014 model year, takes another major step forward for 2017 with a new look, enhanced utility and an expanded suite of Nissan Safety Shield technologies.
-
- The Nissan Rogue, following three straight years of sales growth since the introduction of the completely redesigned second generation for the 2014 model year, takes another major step forward for 2017 with a new look, enhanced utility and an expanded suite of Nissan Safety Shield technologies.
-
- The Nissan Rogue, following three straight years of sales growth since the introduction of the completely redesigned second generation for the 2014 model year, takes another major step forward for 2017 with a new look, enhanced utility and an expanded suite of Nissan Safety Shield technologies.
-
- The Nissan Rogue, following three straight years of sales growth since the introduction of the completely redesigned second generation for the 2014 model year, takes another major step forward for 2017 with a new look, enhanced utility and an expanded suite of Nissan Safety Shield technologies.
-
- The Nissan Rogue, following three straight years of sales growth since the introduction of the completely redesigned second generation for the 2014 model year, takes another major step forward for 2017 with a new look, enhanced utility and an expanded suite of Nissan Safety Shield technologies.
-
- The Nissan Rogue, following three straight years of sales growth since the introduction of the completely redesigned second generation for the 2014 model year, takes another major step forward for 2017 with a new look, enhanced utility and an expanded suite of Nissan Safety Shield technologies.
-
- The Nissan Rogue, following three straight years of sales growth since the introduction of the completely redesigned second generation for the 2014 model year, takes another major step forward for 2017 with a new look, enhanced utility and an expanded suite of Nissan Safety Shield technologies.
-
- The Nissan Rogue, following three straight years of sales growth since the introduction of the completely redesigned second generation for the 2014 model year, takes another major step forward for 2017 with a new look, enhanced utility and an expanded suite of Nissan Safety Shield technologies.
Looking to sell your car? Sell it with Carro.
Keep it up TanChong! Cool SUV.
Looks good
If even the test-drive unit has noticeable defect not rectified, can we extrapolate to aftersales service of customers’s vehicles?
SA will use mind Force to tell u these r not the problems u looking for.
But the edition in Malaysia cannot see the action up there and won’t stop for you …?
Aiyo Nissan , please redesign the back of Xtrail . It looks ugly with cheapo- looking rear lights . The front is spot on though .
Comes with 2 airbags.
Yep, just 2 Airbags, that’s disappointing considering up to 6 passengers. life so cheap
NOPE!