Fans of Sriracha want the hot sauce in everything. But in a Lexus IS? We’re pretty sure no one asked for this, but they’re dishing it out anyway. Lexus joined forces with Huy Fong Foods for the Lexus Sriracha IS, done up by the pros at West Coast Customs.
“The new Lexus IS is so hot, we decided to make it Sriracha hot, with all the custom details every Sriracha fan will appreciate,” said Brian Smith, Lexus’ VP of marketing. “I feel so humbled to see my Lexus and Sriracha friends’ love for my hot sauce. The Lexus Sriracha IS is really the perfect mix for a ‘hot’ and ‘spicy car’ – just the way I like it,” said David Tran, CEO and founder of Huy Fong Foods.
Here’s the saucy details. The Sriracha IS gets a special paint job, with Sriracha sauce in the paint itself, complete with chili-like flakes. The custom paint job was designed to mimic the appearance of Sriracha sauce inside the bottle, topped with a clear coating.
The sauce bottle cap’s green colour is replicated on the IS’ spindle grille outline, brake calipers, cabin mood lighting, wing mirror accents and seat stitching, the latter with Huy Fong’s rooster logo on the sides. Custom badging on the side, rear and door wells further identify this red hot sedan.
There are some really crazy cues inside. Sriracha-like liquid was cast in resin, then formed into a Lexus steering wheel, complete with a warning for “Hot Handling”, and the settings for the seat warmers and AC system have been changed to go from cool to Sriracha hot. Similarly, Sport mode has been change to Sriracha. The clincher is a key fob that includes an emergency chili button that dispenses the sauce from a nozzle on the fob.
Wrapping things up is the sauce itself, 43 bottles of it in the boot. Lexus recommends a Sriracha driving jacket (hand-embroidered images and custom patches) and a pair of driving mitts. “The handling on the Sriracha IS is so hot, custom oven mitts are necessary,” the luxury brand says. WTF!
GALLERY: Lexus IS 200t F Sport in Malaysia
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this is nuts….
Only Americans would pull off such stunt…
With about 250 million population and Lexus being one of renowned brand – they will get the result. Try doing the same with malaysia , collaborate with KFC.
Lexus SeriKembangan ?
I have to say it. That is a Cap Ayam Lexus!
Bloody jokers.
April Fool’s day couldn’t come early enough.
How about a Nasi Lemak version for Malaysia? It is our favourite food.
then the car will sleep and not move. Susah then
What a name
Huh?
Bring on the Lotus Evora Lingham’s Chilli Sauce Special Edition!
I think the marketing department should look into “What’s in a Name” B4 using it in their car. A Name can tell a lot about the character or success if you get it wrong.
My conclusion is Lexus is pandering this Lexus Sriracha IS for China market only. Enuff said.
Perodua/Proton Sambal when?
Can it spit sriracha sauce?
No. Instead of gasoline and motor oil, this car takes Sriracha
reeeeally??? Cap Ayam?
This is a joke, right?
sriracha aspirated, sriracha powered and produces carbon di-sriracha