The Perodua Eco Challenge (PEC) is back for 2017, with an emphasis on R&D and potential commercial value for the students’ creations. One of Perodua’s long-standing corporate responsibility programmes, PEC has always been a platform for engineering students from institutes of higher learning to create a fuel-efficient machine, pitting their creation against those from other polytechnics and universities.

From its introduction in 2009 till 2013, PEC’s focused was on redesigning an existing Perodua model for fuel efficiency. It evolved into building a car with P2 underpinnings, and marketing them, with FC as the main goal. Typically, the theme of PEC was fuel efficiency.

For the big 2017 revamp, the institutes of higher learning will instead focus on R&D, working closely with Perodua’s R&D department as well as vendors to produce a prototype component, with parts development coming into play.

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“The PEC 2017 is very unique and comes with a new format as we need them to create a part of a car that includes the element of ECO – environment, creativity and originality – which will be considered to be included in our new models,” said Perodua president and CEO Datuk Aminar Rashid Salleh.

A total of 21 institutions were invited to participate in PEC 2017 in November, and ten were chosen at a ceremony at Perodua Sentral, PJ today. The carmaker gave a small seed grant to the teams for idea development, and by April 2017, the teams will work with Perodua and the vendors to produce a prototype part for final assessment. The ideas must incorporate a “unique Malaysia” element in the design.

Perodua and its vendors will also advise and educate the students on the importance of proper work culture, procedures and processes. “We believe that this will be a great help to both the institutions and students as they will be able to incorporate the processes in their education and work-life environment,” Aminar rightly pointed out.


Once the prototype is completed, the component will be reviewed by a team of judges in December 2017. Marks will be given on a stage basis, where the institutions will be evaluated based on progress and team participation.

“The PEC’s core idea is to empower youths through education and we believe adding ‘real world’ elements such as competition and actual processes in developing a global business mindset are essential for a vibrant and innovative nation,” Aminar said.

The ten institutions are Universiti Teknologi Petronas (UTP), Universiti Kuala Lumpur (UniKL), Universiti Kebangsaan Malaysia (UKM), Universiti Teknologi Mara (UiTM), Universiti Malaya (UM), Politeknik Ungku Omar, Universiti Teknologi Malaysia (UTM), Universiti Teknikal Malaysia Melaka (UTEM), Universiti Malaysia Sarawak (UNIMAS) and Universiti Malaysia Pahang (UMP).

The teams will be vying for an overall first prize of RM20,000 (RM12,000 and RM8,000 for second and third places), as well as design, product proposal paper and development of parts sub-categories, which come with cash prizes.