In 2016, Honda Malaysia managed to secure the second highest market share (within each country) among Honda’s global operations, according to Noriaki Abe, COO of regional operations (Asia & Oceania) at Honda Motor and president and CEO of Asian Honda Motor.
During his speech at the launch of the BR-V, Abe revealed that Malaysia is second only to Indonesia, but is higher than countries such as Thailand, the United States, Japan, Canada and Taiwan. “This is the reason why Honda recognises Malaysia as one of the very important markets for its operations and we pay great attention to Honda Malaysia’s business performance,” he said.
Abe also stated that Honda sales recorded a huge surge in the ASEAN region in the past five years, from approximately 240,000 to over 400,000, representing an increase of about 70%.
Adding to this, Katsuto Hayashi, managing director and CEO of Honda Malaysia announced that Honda Malaysia ended 2016 with a domestic market share of 15.8% or 91,830 units sold (may not reflect MAA’s figures), which is well above its target of 90,000 units, but a decline from 2015’s figures of 94,902 units.
Nonetheless, the performance has helped the big H to retain its position as the number one carmaker in the non-national segment, besting Toyota, and even national carmaker Proton for two years in a row. “I would like to take this opportunity to thank all of you for your support in 2016. We have been able to keep our commitment to our customers in providing a complete model line-up for everyone that is affordable and value for money,” said Hayashi.
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AI-generated Summary ✨
The comments largely express pride and admiration for Honda Malaysia’s significant sales performance in 2016, highlighting their strong market share and well-priced, desirable models suited to Malaysian consumers. Many praise Honda’s strategic product offerings, quick responses to market demands, and good sales team like Jason Tew. Some comments mention the importance of improving after-sales service and noise insulation. A few off-topic remarks touch on the national currency’s weakness, European car preferences, and comparisons with other brands like Toyota, Proton, and Hyundai-Kia. Overall, the sentiment is highly positive towards Honda's achievements, acknowledging their clever pricing and product range as key success factors, with some constructive feedback for further improvement.