The Audi vs BMW billboard ad war should be something familiar to most people, and if you have no idea what I’m talking about, a quick search on Google will get you up to speed. Well, the ad war is apparently still ongoing, with Audi USA taking shots at the BMW X3 and even the Lexus RX with its all-new Q5, in a series of videos.
The first video, Distinctive sees an X3 coming to a stop, before a Q5 pulls up alongside it, completely blocking it from view. We are then told by a voiceover that the Q5’s grille is distinctive, even though it is usually seen from the rear. Why? Because the Q5 is faster to 96 km/h from zero than the X3. Cheeky.
There’s more banter to be had in The Interview, where we follow a young woman who is on the verge of taking a dream job in a promising company. During a tour of her new workplace, she is introduced to the “world’s second most decorated sushi chef,” something that sounds highly suggestive.
Next, she is shown the company’s fleet of “personal mobility solutions,” a parking lot filled with X3s. At this point, she discovers that her dream could turn into a nightmare of conformity, and subsequently escapes in her Audi Q5.
The Decision perfectly encapsulates the tagline attached to the Q5’s promos – “progress is never blending in.” In it, a man sacrifices his safety to expose a criminal, warranting an entry into a witness protection programme.
As per protocol, the man gets a new identity, a new house, a new bank account and a new SUV that is “perfectly inconspicuous.” That last bit isn’t well received by John Doe, who’d rather “take his chances” rather than “blend in.”
With shots being fired, we can only wait for BMW USA to come up with a response to such “provocation,” and if any other carmaker wants to join in, that’s fine too. At least until Bentley comes in and puts a stop to things.
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xc60 so much better. boo sama audi.
And the RX is still the best selling suv in US…10000 units per month. .wow…
Q5 not XC60 contender?
no chance. Q5 only for brand conscious people
hmm volvo luxury brand wannabe
so was audi once upon a time a go.
Audi now still luxury brand wannabe…
audi expensive vw
With Volvo XC60, Audi Q5 completely have no chance.
Shoo shoo away Volvo XC60…go play with CRV.
Meanwhile Honda pokes fun at Volvo.
Agreed. Can’t wait for the new xc 60.
Volvo aftersales. Be prepared, be ver prepared..
Good car. Bad dealer.
VW Group cars have technologically superior turbo engines compared to other makes. Those who claim TSI engines are the same as Direct Injection doesn’t know the subtle difference that sets them apart. TSI is different from DI, even if the difference is small. Good job VW. Their twin charged engine is another technology marvel. Sadly they had to discontinue it due to the high cost involved in producing those engines.
ya ya…. till it breaks down and u run crying to hitch a ride in datsun to go home
…I like functional and pragmatic. Lexus inconspicous, hardy. I feel like that the only reason people buy a NX is to stand out like a sore thumb.