The first production model to emerge from the Proton-Geely cooperation, based on the Boyue SUV, is expected to enter markets by the end of 2018 or early 2019, according to minister of International Trade and Industry Malaysia Datuk Seri Ong Ka Chuan in a Bernama article.
Proton and Geely are focusing on the establishment of a plant in Tanjung Malim, Perak, which is set to be the country’s pioneering automotive factory in implementing new manufacturing technology under the Fourth Industrial Revolution, the report said.
“Geely will facilitate Proton in terms of technology and at the same time assemble its four-wheel drive model, an artificially intelligent car and develop their right hand drive (RHD) technology in Malaysia,” Ong added.
It was also reported earlier today that the Tanjung Malim plant will undergo significant change, with Proton’s Shah Alam operations set to be fully relocated there within the next five years. The Shah Alam facility will then gradually be handed back to DRB-Hicom for development purposes. The introduction of the new Proton-Geely model will take place within that time frame, Ong added.
The government aims to have a production volume of around 280,000 units, with a large portion of this set for the China and Southeast Asian markets. With Proton having gained the right to manufacture and distribute the Geely Boyue, this will be the model to spearhead the rollout of new vehicles under the Proton-Geely cooperation.
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AI-generated Summary ✨
Comments mostly express skepticism about the timing and strategic decisions surrounding the Proton-Geely Boyue SUV, with many noting that the model will be outdated by late 2018 when it arrives in Malaysia. There's concern over the long 1.5-year rebadging process, which could result in losing market relevance, and criticism of Proton's reliance on aging models. Some comments highlight Geely's focus on automation and RHD skill transfer, but others mock the slow pace, expecting the vehicle to become obsolete quickly. There’s also discussion around the deal’s implications, potential for local assembly, and the model's future sales viability. Overall, sentiments mix anticipation with doubt, citing delays, outmoded designs, and strategic uncertainties as key issues.