According to a report by CarAdvice, BMW is not looking to offer a specially-developed supercar like its rivals (i.e. the Mercedes-AMG Project One). Instead, it will focus on high-performance cars for the masses rather than small-number niche vehicles.

“We are trying to make cars for customers, and trying to reach as many customers as possible – but to build a car for 200 people would not be our main target,” said Frank Van Meel, CEO of BMW’s M division.

“Of course, it’s a dream for every engineer to do such a thing, we are always dreaming about something like that. But, to be honest, instead of having one flagship, we would rather have an armada of fast vessels to attack a broader range of possible customer groups,” he added.

While the company has the means to develop a dedicated platform for a vehicle that competes against the likes of the Mercedes-AMG GT and Audi R8, such a move isn’t in line with what the company stands for – taking a series production car and making a high-performance version of it.

2008 BMW M1 Homage concept

“That’s what we stand for and what we grew up with and what is expected from us. Of course, it is always the question of ‘can’t you do this or that’, because someone else has this or that, but I don’t see the need for M to make such a very niche product,” he explained.

Therefore, the need for a halo sportscar or supercar isn’t in the company’s immediate interest, which is instead focused on expanding its line-up with new cars like the new M8, among others. “I think also M is the ultimate driving machine, and I don’t need something to make clear that we really are the ultimate driving machine,” said Van Meel.

“We have the M2 to the X6 M to say that – I don’t need a halo car to bring out the message. I don’t feel the need to have a halo car. I would like to make one personally, because it’s fun to do, but we don’t have the necessity,” he continued.