Interbrand has released the 2017 edition of its Best Global Brands rankings, with Toyota taking the top spot in the automotive sector. The Japanese manufacturer has a brand value estimated to be around US$50.291 billion (down 9% from last year).
Referring to the overall rankings, Toyota secured the seventh spot, surpassed only by brands like Apple, Google, Coca Cola and Samsung. However, it succeeded in being ahead of social media giant Facebook (US$48.188 billion).
In ninth place is Mercedes-Benz with a brand value of US$47.829 billion, which is a 10% improvement from last year. This is followed by BMW in 13th place with US$41.521 billion and Honda in the 20th spot with US$22.696 billion.
Carmakers that managed to occupy the top half of the rankings include Ford (33rd), Hyundai (35th), Audi (38th), Nissan (39th), Volkswagen (40th) and Porsche (48th). As for the lower half of the top-100 list, we find Kia in the 69th spot (US$6.681 billion), followed by Land Rover (73rd) and Harley-Davidson (77th).
Ferrari marked its entry in this year’s rankings by taking the 88th spot with a brand value of US$4.876 billion, although it is behind MINI in 87th place. Tesla improved upon its position last year, abandoning the last spot for 98th place this year with a brand value of US$4.009 billion.
To be included in Interbrand’s Best Global Brands, a company must meet several terms, where at least 30% of its revenue must come from outside of the its home region. Furthermore, the brand must have a significant presence in Asia, Europe, and North America as well as broad geographic coverage in emerging markets.
There must also be adequate publicly available data on the brand’s financial performance, and any economic profit must be expected to be positive over the longer term, delivering a return above the brand’s cost of capital. Lastly, the brand must have a public profile and awareness across the major economies of the world.
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Where is Proton? According to our Ministers, not one or two have said this, but many ministers, Proton is BETTER and HIGHER in quality than BMW and Volvo.
They also said Proton has better handling than BMW and Volvo.
So where is Proton?
Proton is on “top” of BMW. It can only be SEEN by the blind supporters.
Blind bashers bash for nothing, bodo
Proton negative brand value. Fullstop
what is Proton brand value? Officially taken from Government RM15 billion in help. So, I hope its worth a lot of billions
But Geely bought Proton 49.9 % for RM170 million
Toyota is still strong and produce good car. Even camry looks more luxury than Saab, Volvo and Mazda
Camry and ah pek look berpisah tiada
LOL,
Toyota more luxury ??
LoL , LoL>>>>>> LOL
Toyota is a crappy NON luxury car with dinosaur styling and technology as commented by most.
Brand value is not real value in terms of dollars and cents. Its perceived value only. So of course Toyota number one cause the survey is done in the Is where Toyota is perceived to be very good.
Where does Honda stand? Can’t even spot it.
Honda in the 20th spot with US$22.696 billion.
Honda & Toyota badges on our Vios, Camry & Hilux alredi worth multi billions. who still need vanity carplate number right?
TOYOTA makes very boring and ugly design cars
Not fun to drive and own at all make full use of Dinosaur design and technology.
TOYOTA , RV is reasonably cos it remains as an antique car for life in safekeeping for viewing only !!
Generally , antique item fetch better price always.. no doubt but usage remains horrible always !!
20th? So how does it feel to always be number two behind Toyota internationally?
The brand is no1, but if you guys driving a camry,altis,vios recon vellfire/alphard, then u know how boring your life is right?
Honda is a failure buddy….even small kids know tht cos they talk about it during recess time..
Bravo Toyota! Tahniah UMW!
Yes, Bravo to Toyota but UMW is not a car manufacturer. Better ask UMW to Tutup.
Not for long if they keep their boring design philosophy going.
No innovation and high profit margin like Apple sure more value
john sure prefers No innovation and billions losses like P1.
According to your logic other brands oso no innovation cuz oso still selling cars
Wow brand value US$55 billion.
Toyota terbaikkk.
TOYOTA IS THE BEST !
Toyota RV decreases
All the best HYUNDAI …