Interbrand has released the 2017 edition of its Best Global Brands rankings, with Toyota taking the top spot in the automotive sector. The Japanese manufacturer has a brand value estimated to be around US$50.291 billion (down 9% from last year).

Referring to the overall rankings, Toyota secured the seventh spot, surpassed only by brands like Apple, Google, Coca Cola and Samsung. However, it succeeded in being ahead of social media giant Facebook (US$48.188 billion).

In ninth place is Mercedes-Benz with a brand value of US$47.829 billion, which is a 10% improvement from last year. This is followed by BMW in 13th place with US$41.521 billion and Honda in the 20th spot with US$22.696 billion.

Carmakers that managed to occupy the top half of the rankings include Ford (33rd), Hyundai (35th), Audi (38th), Nissan (39th), Volkswagen (40th) and Porsche (48th). As for the lower half of the top-100 list, we find Kia in the 69th spot (US$6.681 billion), followed by Land Rover (73rd) and Harley-Davidson (77th).

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Ferrari marked its entry in this year’s rankings by taking the 88th spot with a brand value of US$4.876 billion, although it is behind MINI in 87th place. Tesla improved upon its position last year, abandoning the last spot for 98th place this year with a brand value of US$4.009 billion.

To be included in Interbrand’s Best Global Brands, a company must meet several terms, where at least 30% of its revenue must come from outside of the its home region. Furthermore, the brand must have a significant presence in Asia, Europe, and North America as well as broad geographic coverage in emerging markets.

There must also be adequate publicly available data on the brand’s financial performance, and any economic profit must be expected to be positive over the longer term, delivering a return above the brand’s cost of capital. Lastly, the brand must have a public profile and awareness across the major economies of the world.